SOURCE: Totango

Totango

September 22, 2015 11:00 ET

Totango Launches Customer Success Campaigns, the Only Goal-Driven, Automated Customer Communication Technology for Customer Success

Built-In Customer Communication Tools Automatically Send Relevant and Contextual Messages to the Right Users at the Right Time to Drive Customer Engagement and Retention at Scale

SAN MATEO, CA--(Marketwired - September 22, 2015) - Totango, the leader in Customer Success Management, announced today the release of Customer Success Campaigns, an automated communications capability that drives customer engagement at scale. Customer Success teams today are charged with improving product adoption and engagement across every user of a company in order to drive retention and upsells. However sending relevant and contextual messages to the right user at the right time is impossible to do at scale. With Customer Success Campaigns, teams can take a goal-driven approach to nurturing customers based on actual user behavior and actions, something that traditional marketing systems are unable to do.

"We built Customer Success Campaigns because companies are struggling to keep authentic lines of communication going with every single user of their application," said Maksim Ovsyannikov, Chief Product Officer at Totango. "We wanted to deliver a way to send the right content to the right user at the right time and allow companies to measure the impact of those messages in achieving their business goals. This functionality is unrivaled in the Customer Success space and will change the way that companies run their businesses. Now all Customer Success teams can do more with fewer resources."

Customer Success Campaigns by Totango is built to help teams maintain meaningful relationships with every person that uses their product by sending automated messages and content to help them succeed in achieving their business goals. The functionality also helps teams go beyond measuring open and click rates and track the impact of their communications based on whether customers actually take actions.

Key Features of Customer Success Campaigns include:

  • Pre-built Campaigns. Out of the box campaign templates on new feature adoption, education, and onboarding new users guide customer success teams get a powerful campaign up and running in a matter of minutes.
  • Powerful Segmentation. Customer Success teams can now, for the first time, segment customers based on actual user behavior and account attributes in order to deliver more on-point campaigns.
  • Beautiful Email Templates. Customize beautifully designed marketing style templates easily to match your brand. Add logos, videos and other media and calls to action in a matter of minutes.
  • Personalized Messages. The most effective messages are always personal. Easily insert any attributes and custom data points that are tracked within Totango in order to truly personalize your communication and increase the impact on your business goals.
  • Always-On, Real-Time Email Automation. Automatically send emails when users match specific segment criteria in real-time. The messages are never out of place and always in context.
  • Goal-Driven Feedback Loop. Go beyond measuring open and click rates by visualizing and tracking the impact of your campaigns on achieving specific Customer Success goals. Know which campaigns are effective and fine-tune messages in order to amplify their performance.

Click here to learn more about Customer Success Campaigns.
To learn more about Totango, visit: www.totango.com

About Totango
Totango is the leader in customer success management. The company helps SaaS and subscription businesses take a data-driven approach to reducing churn, driving customer adoption and advocacy, and maximizing lifetime revenue. Totango monitors customer behavior -- along with data from CRM, billing, and other enterprise systems -- to generate insights on customer health and engagement. The company's platform combines big data analytics with powerful segmentation and predictive tools to help companies pinpoint at-risk customers, spot upsell opportunities, and then manage touchpoints with customers to drive productivity and scale for customer success teams.

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