TC Media
TSX : TCL.A
TSX : TCL.B

TC Media

March 15, 2016 09:30 ET

Totem Announces Media Sales Partnership for Porter Airlines' In-Flight Magazine

TORONTO, ONTARIO and MONTREAL, QUEBEC--(Marketwired - March 15, 2016) - Toronto-based agency Totem is thrilled to announce a new media sales partnership with Porter Airlines and its distinct in-flight magazine, re:porter. Effective immediately, Totem will handle all media sales for the magazine and begin selling for the 2016 May/June issue.

"Porter welcomes Totem as re:porter's new media sales partner," says Kevin Jackson, Senior Vice President & Chief Marketing Officer, Porter Airlines. "Our in-flight magazine is a reflection of Porter's unique and refined brand, and something that passengers look forward to reading during their travels."

Totem represents a growing portfolio of travel-related brands and magazines. As an agency that is deeply embedded in this industry, it is excited to partner with an airline as esteemed as Porter.

"We are delighted to add Porter Airlines to our roster of clients," says Nicole Mullin, Commercial Director for Totem. "We have maintained a commitment to building a strong portfolio in the travel and in-flight magazine sector, which makes the opportunity to work with Porter Airlines-recognized as one of the best airlines in the world-that much more exciting."

re:porter is a unique in-flight magazine, created to enhance the passenger experience and differentiate Porter's award-winning brand. It offers readers a curated selection of the best that every Porter destination has to offer, including neighborhoods, local businesses and community leaders. Collaboratively published by Porter and Winkreative, the magazine is known for its custom photography, writing and artwork.

For advertising inquiries, please contact Nicole Mullin, Commercial Director at nicole.mullin@totem.tc or call 416-847-8187.

About Totem

Totem is a design firm specializing in content, customer experience, and media sales. A division of TC Media, part of the TC Transcontinental family, we support medium-to-large organizations seeking to navigate complexity with consistency across their entire marketing program. We help simplify content problems, uncover opportunities, and build experiences that resonate. For more information visit www.totem.tc.

About TC Media

TC Media is a leading provider of media and interactive marketing solutions in Canada, employing close to 3,000 people. The sector reaches Canadian consumers through a wide range of print and digital publishing products in French and English: newspapers, educational books, trade publications, retail promotional content, mass and personalized marketing, mobile and interactive applications and geotargeted door-to-door and digital distribution services.

TC Media is a division of Transcontinental Inc. (TSX:TCL.A)(TSX:TCL.B), which has over 8,000 employees in Canada and the United States, and revenues of C$2.0 billion in 2015. Website www.tc.tc

About re:porter

re:porter is a unique in-flight magazine, created to enhance the passenger experience and differentiate Porter Airlines' award-winning brand. It features custom photography, writing and artwork collaboratively published by Porter and Winkreative. Winkreative is an internationally-recognized creative agency headed by Tyler Brûlé, of Wallpaper and Monocle magazines. re:porter is designed to capture passengers' attention, and keep them abreast of the latest trends in destinations that Porter serves.

About Porter Airlines

Founded in 2006, Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. An Official 4 Star Airline® in the World Airline Star Rating® by Skytrax, rated Best Small Airline in the world and one of the Best International Airlines by Condé Nast Traveler's Readers' Choice Awards, Porter is committed to providing a premium travel experience. Visit www.flyporter.com for more information.

Contact Information

  • For more information or interview requests:
    Totem
    James McNab
    Business Development
    416-823-2103
    james.mcnab@totem.tc