SOURCE: MarketLive, Inc.

MarketLive, Inc.

November 03, 2011 10:00 ET

totes»ISOTONER Grows Revenues Using the MarketLive Intelligent Commerce Platform With MyBuys and Bronto for Relevant, Targeted, Cross-Channel Campaigns

Seamless Integration of Partner Solutions Allows totes»ISOTONER to Convert More Customers, Increase Basket Size, and Strengthen Loyalty

PETALUMA, CA--(Marketwire - Nov 3, 2011) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced that totes»ISOTONER, the world's largest marketer of umbrellas, gloves, slippers, and other weather-related accessories, has implemented a cross-channel marketing solution that seamlessly integrates MyBuys, the leader in cross-channel personalization, and Bronto Software, the leader in cross-channel marketing, with the MarketLive Intelligent Commerce platform to increase revenues through relevant, targeted campaigns.

"Over the years, we've developed an in-depth understanding of totes»ISOTONER customers," said Chris Reighley, Director of eCommerce for totes»ISOTONER. "The challenge has been finding the best way to use technology to communicate with them in a personal and relevant way. With the seamless integration of partner solutions like MyBuys and Bronto with our MarketLive eCommerce platform, we are now able to quickly and easily reap the promised benefits of one-to-one marketing."

For example, totes»ISOTONER has created a group of customers it calls "lookers." These shoppers have visited the site and signed up to receive email messages, yet haven't made a purchase. Importantly, this group of customers is interested enough in the totes»ISOTONER brand to have also signed up to receive email messages from the company. Using MyBuys and Bronto, totes»ISOTONER can now better understand what these customers are doing on the site and then send them personalized relevant messages and offers to convert them into actual buyers.

MyBuys personalization suite matches each shopper's evolving product affinities and preferences with a retailer's ever changing catalog to deliver personalized product recommendations and offers within websites, emails, and display ads. "The pre-built integration between MyBuys, MarketLive, and Bronto is helping retailers such as totes»ISOTONER quickly realize the power of personalized marketing in a very short period of time," said Robert Cell, CEO of MyBuys. "We expect many more retailers will tap this partnership to quickly bring their marketing up a level for the upcoming holiday season."

The Bronto Marketing Platform provides retailers, branded manufacturers and other commerce-focused companies with a solution for email, mobile and social marketing. With advanced automation, triggered messaging, e-commerce integrations and dynamic content, Bronto helps turn buyers into repeat customers through highly personalized messaging. "Consumers today expect only the most relevant and timely offers and promotions from their favorite brands, and we're thrilled to help totes»ISOTONER exceed those expectations by using our marketing platform in partnership with MyBuys and MarketLive," said Joe Colopy, Bronto CEO.

The MyBuys and Bronto solutions are integrated with the MarketLive Intelligent Commerce platform that leads the industry in performance, functionality, and ease of administration. The multifaceted platform offers the features, built-in best practices, and flexibility required by retailers as they operate and grow their online businesses. MarketLive offers midsized retailers reliable 24-hour-a-day service, scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features that drive customer acquisition, conversion, and retention.

"The results totes»ISOTONER has experienced with the combination of MarketLive's platform with MyBuys and Bronto is a perfect reflection of how we work with our partners," said Mark Pierce, CEO of MarketLive. "First, we partner only with leaders in their respective markets to give our customers the best solutions possible. Second, we fully integrate our partners' solutions into the MarketLive platform. And third, we make it easy for our merchants to work with both MarketLive and our partners to get the most out of the integrated solution. We are thrilled to have MyBuys and Bronto as partners and totes»ISOTONER as a customer."

About totes»ISOTONER
totes»ISOTONER Corporation, headquartered in Cincinnati, Ohio, is the world's largest marketer of umbrellas, gloves, slippers, and other weather-related accessories. totes»ISOTONER has over 1,200 employees and, in addition to Cincinnati, has offices in New York, Minneapolis, Maine, Toronto, London, Paris, Hong Kong and Manila. In 1997, totes and ISOTONER merged to form the totes»ISOTONER Corporation. The company, which is owned by private equity firm MidOcean Partners (, offers quality products from two of the most recognized apparel brand names in the country. Visit for more information.

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Sundance, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.

About MyBuys
MyBuys is the leader in cross-channel personalization for retailers. We help them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, then updating these unique insights continually to present these shoppers with the most compelling recommendations and offers. We coordinate the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including 75 of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011. Visit us online at

About Bronto Software
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and in 2010 and was named a CODiE Award Finalist for Best Marketing Solution in 2011. For more information, visit or call 888-BRONTO-1.

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