Merchant Warehouse

Merchant Warehouse

October 28, 2014 07:35 ET

TouchBistro and Merchant Warehouse Team Up to Deliver Apple Pay to Restaurants

Merchant Warehouse Genius™ Customer Engagement Platform™ supports NFC, enabling TouchBistro locations to readily accept payments via Apple Pay

NEW YORK CITY, NEW YORK and BOSTON, MASSACHUSETTS--(Marketwired - Oct. 28, 2014) - TouchBistro and Merchant Warehouse today announced that the companies are working together to ensure restaurants and food service businesses that use the TouchBistro POS solution have access to the widest selection of options that patrons can use to pay for their food and drink orders.

TouchBistro uses the highly secure Merchant Warehouse Genius Customer Engagement Platform to process payments made via the TouchBistro POS solution. Genius supports mobile commerce using technologies such as NFC and QR codes, and is designed to accept all current and future payment types - including LevelUp, PayPal, Google Wallet, SoftCard, and now Apple Pay.

"When Merchant Warehouse launched the Genius Customer Engagement Platform more than two years ago, we knew that businesses would want to take advantage of new payment technologies as they became available, including those being created for mobile devices," says Henry Helgeson, CEO of Merchant Warehouse. "We designed the platform to enable and deploy new payment technologies rapidly and flawlessly."

Helgeson explains, "With Genius and TouchBistro, food service businesses of any size are ready to accept Apple Pay and other NFC-enabled mobile payment solutions instantly. This provides opportunities to bring new customers in the door and to give regular customers a reason to come back again and again."

TouchBistro brings mobile innovation to the food and beverage industry, providing a modern point-of-sale solution that is easy to use, packed with smart features, integrated with different payment processing options such as those provided by Merchant Warehouse, and at a lower cost. Servers use the TouchBistro iPad app to take tableside customer orders, and instantly submit them to the kitchen and bar. This eliminates the need for servers to enter a customer's order into a separate, distant terminal, which minimizes order errors and increases operations efficiency.

With its focus on customer experience, TouchBistro is continually enhancing its POS solution to ensure new functionality addresses the needs of restaurateurs and keeps pace with advances in the technology market. This also ensures restaurateurs are better equipped to deliver a superior experience to their customers.

"We've created a POS system that focuses first and foremost on customer experience, and our relationship with Merchant Warehouse ensures that restaurateurs and food service business owners have access to a highly intuitive, technologically advanced, future proof POS solution that addresses their immediate and long term needs," says Alex Barrotti, CEO and Founder of TouchBistro. "Being able to immediately activate NFC-based payment options such as Apple Pay takes the ease and security of payments to an entirely new level that restaurateurs and food service providers definitely desire."

TouchBistro is the number one grossing restaurant POS system on the Apple App Store in 30 countries, according to App Annie, and will be fully integrated with Apple Pay when it launches in those markets.

About TouchBistro

With offices in New York and Toronto, TouchBistro is a leader in iPad restaurant point-of-sale technology for restaurants, cafes, bars, food trucks, and other food and drink venues. The TouchBistro app has been ranked as the top-grossing food and beverage app in 30 countries on the Apple® App Store(SM). TouchBistro was recently named one of the '2014 Hottest Companies in New York City' by lead411 and one of the 'Top Up and Coming Canadian Companies' by PWC. TouchBistro offers a 45-day free trial that can be converted to a no-contract subscription. Additional information is available at

About Merchant Warehouse

Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable businesses to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.

Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America.

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