Sony Ericsson

Sony Ericsson

November 09, 2010 11:40 ET

Touchscreen and QWERTY Keyboards Give Mobile Phones Added Value

LONDON, UNITED KINGDOM--(Marketwire - Nov. 9, 2010) - Mobile phones that encompass a touchscreen function as well as a QWERTY keyboard have an exceptional amount of added value as users can choose their preferred method of input each and every time depending on the task in hand, according to Sony Ericsson.

Key functionality has created a divide in opinions of mobile phone users, whether a touchscreen or QWERTY keyboard is better; the fundamental differences are down to whether the user prefers a virtual keyboard or physical keys. The touchscreen function is useful for its ease of access and is most often used to send a short text or to quickly dial a number, whereas the QWERTY keyboard is predominantly useful for sending longer messages or even emails.

Sony Ericsson recently carried out a poll on its global Facebook page asking its fans whether they preferred touchscreen or the QWERTY keyboard, the results were almost 50:50 and, with over 1,000 comments, the poll sparked a great deal of passion amongst the brand's users. The concept of meshing the two designs together is one of great interest to many customers who want the best of both worlds.

Sony Ericsson has observed that mobile phones encompassing both Touchscreen and QWERTY keyboards are worth more to their customers due to their duel-functionality and ease of use. In contrast to mobile phones such as the Xperia™ X8 media phone which uses the touchscreen function only, phones that combine the two elements have greater use flexibility and therefore appeal to a larger number of consumers.

Two examples of mobile phones that offer both functions would be the Vivaz™ Pro, Sony Ericsson's popular HD video phone and the Sony Ericsson Xperia™ X10 Mini Pro, a popular keyboard android phone. These compact touchscreen phones both have a slide-out QWERTY keyboard that enables the user to get the most out of their mobile phone.

Ben Padley, Head of Digital and CRM for Sony Ericsson, commented; "The Sony Ericsson mobile phones that incorporate both a touchscreen as well as a QWERTY keyboard are the some of the most sought after phones. This only proves the point that although users tend to prefer one method over the other, it is the ability to choose which method to use that entices consumers to the products."

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