Punch Communications

Punch Communications

February 11, 2011 13:30 ET

Tougher Demands From Media Industry Requires Bolstered Efforts From PR's, According to Punch Communications

LONDON, UNITED KINGDOM--(Marketwire - Feb. 11, 2011) - According to Punch Communications, PRs need to bolster media liaison efforts this year due to the tougher demands coming from the media industry meaning relationships with the press are harder. Not only is there a requirement for PRs to improve the way they engage with the press, but they also need to radically increase the amount of liaison that is conducted. This will certainly help spur on relationships with press contacts and could potentially deliver better results for campaign coverage.

If PR Agencies wish to strengthen existing, as well as build new, relationships with the media, more effort is required from the PR industry in the way it approaches the press on every occasion. Greater endeavour should be made from PRs to go and meet the press face-to-face, helping to improve and understand more about what journalists are looking for and the content that can be provided. This could then be extremely valuable for positioning a future story above other individuals or competitors.

Presently, a substantial of number of the media have their own social media profiles. PRs should use this to leverage the amount of interaction they have with press. Through liaising with press contacts through sites such as Twitter, not only will PRs get to understand what stories the press contact publishes, but it will allow them to build a relationship outside of the usual work channels - not always having to meet in person..

Holly Henstock, Account Manager at PR Company Punch Communications said: "Instead of relying on sporadic phone calls and emails, which may or may not result in press interest being generated, PR's should be aware that the media industry is changing and that, as a result, coverage is becoming more challenging, with journalists being able to spend less and less time liaising with PRs and in general."

Punch Communications is an agency which provides traditional PR skills as well as social media and search engine optimisation services. Specialities include Online PR, automotive and Technology PR. For more information please visit www.punchcomms.com or call +44 1858 411600.

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