SOURCE: Tourism Authority of Thailand

February 24, 2010 19:55 ET

Tourism Authority of Thailand's "Visit I-San Year" Campaign Hopes to Increase Tourism for Ubon Ratchathani

NEW YORK, NY--(Marketwire - February 24, 2010) -  The Tourism Authority of Thailand (TAT) is promoting "Tourism Season in Ubon Ratchathani" in order to highlight the province's great attractions and boost sales for local hotels and tour operators. The campaign, which officially began on November 21, 2009, is part of Tourism Authority of Thailand's "Visit I-San Year" campaign and hopes to increase tourism for Ubon Ratchathani, as it develops into an important bridgehead to the Greater Mekong Subregion.

Ubon Ratchathani, located in Northeast Thailand or I-San, is the largest province covering approximately 9,642 square miles and divided into 25 subdistricts. This province borders the Mekong River and boasts a multitude of cultural, natural and historical attractions. Its most substantial natural resource is its forests -- with 50 national preserved forests, 2 botanical gardens, 3 national parks, 1 wildlife preservation and 1 botanical park. Along with lush vegetation, Ubon Ratchathani is also notable for its ancient Buddhist temples and monks.

The weather during winter provides the most optimal weather conditions for tourists in Northeast Thailand since the temperature is enjoyable, not hot, and they can enjoy the beautiful natural and historical attractions. As a bonus, the flowers are in bloom and there are many festivals and events taking place this time of year.

I-San is evolving into a major part of the Asian Highway, as well as the North-South Economic Corridor and East-West Economic Corridor, a vast network of highways that will link the South China Sea with the Bay of Bengal and Singapore with Kunming. After completion, these highways will make a huge impact on vehicle access throughout the Greater Mekong Subregion and use of Asia's existing highways will be maximized. Low-cost airlines are already providing strong connectivity between cities in Thailand, Vietnam, Cambodia, Myanmar, Laos, and the Yunnan Province of China, making it more appealing for tourists to visit.

The Tourism Authority of Thailand hopes that making consumers aware of what Ubon Ratchathani has to offer -- attractions, weather, sights, value, ease of access, indigenous cuisine, and more -- they will realize that this Northeast Thailand province should be their next vacation destination.

About the Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) was established in 1960 by the Royal Thai Government to be specifically responsible for tourism promotion. In 1965, TAT opened its first overseas office in New York ( Since then, TAT has established 21 offices in different parts of the world, including the Los Angeles office. TAT aims to provide the best Thailand traveling information to the public and media members, as well as work closely with our travel partners to develop new deals and packages.

Contact Information

  • Contact:
    Megan Patrick
    Tourism Authority of Thailand
    Email Contact