Tourism Prince Edward Island

Tourism Prince Edward Island

July 08, 2009 08:31 ET

Chef Michael Smith Named Food Ambassador for Prince Edward Island

Popular Food Network host calls Canada's Gentle Island a "Chef's Paradise"

CHARLOTTETOWN, PRINCE EDWARD ISLAND--(Marketwire - July 8, 2009) -

Editors Note: There is a photo and a video associated with this Press Release.

To underscore a thriving culinary scene grounded in local, fresh produce, Tourism Prince Edward Island (TPEI) has named Chef Michael Smith as its Food Ambassador. An Island resident and host of popular Food Network programs including Chef at Home and Chef Abroad, Chef Michael Smith will assist Prince Edward Island (PEI) in building its profile as a leading culinary tourism destination.

Leveraging his popularity and epicurean credentials, Chef Michael Smith will raise awareness of PEI as a destination for food lovers, specifically profiling Island-produced goods, hands on culinary experiences and restaurants. As the Island's resident Food Ambassador, Chef Michael Smith will act as a spokesperson for the province's food movement and will help build the Island's culinary brand by hosting fine food events like Fall Flavours and sitting on the board for the Culinary Institute of Canada in Charlottetown.

"Chef Michael Smith is one of the best advocates we could have for PEI's culinary offering. He has such a passion for PEI and the food that is produced here and he is a strong believer in growing our food industries," said Valerie E. Docherty, Minister of Tourism, Prince Edward Island. "We're thrilled to enter into a partnership with Chef Michael for this important initiative. Tourism is vital to our Island's economy and this partnership will benefit not just tourism but our agriculture and fisheries industries as well."

As one of the most important contributors to the province's economy, the food industry in PEI offers visitors fresh field-to-table dining and hands-on experiences. With miles of lush farmland and coastlines dotted with fishing harbours, restaurants such as Flex Mussels, Lot 30 and Dalvay by the Sea serve the highest quality lobster, oysters and mussels daily.

"A chef's paradise, PEI is much more than its famous potatoes. The Island is full of hidden culinary gems that only residents are familiar with," said Chef Michael Smith. "It's a place where the lobster on your plate may have been harvested on the fishing boat at the dock outside your window and the salad is made up of herbs and greens from the garden in the yard," continued Smith.

PEI continues to grow its on-Island menu to attract travellers who appreciate fresh, local food. It's not too late to take experience a number of food-themed festivals taking place during the fall including, The PEI International Shellfish Festival, also known as the biggest kitchen party in Atlantic Canada and Fall Flavours, an Island-wide culinary event hosted by Chef Michael Smith. These festivals, in addition to Island-specific adventures such as digging for dinner - an exciting clam digging excursion and tong-and-shuck oysters where local oyster fisherman Brian Lewis teaches guests to tong oysters in Salutation Cove, offer full-on foodie experiences unique to PEI.

Known as the Gentle Island of Rejuvenation, PEI strikes the perfect balance as a destination offering a truly restful vacation, while also providing a myriad of activities. Visitors can blend once-in-a-lifetime experiences like becoming a lobster fisherman for a day and clam digging, with travel favourites such as golf, cycling, cultural events and relaxing at the beach.

About PEI

PEI is the smallest of Canada's provinces in both size and population. Its 140,000 residents play host to 1.2 million visitors annually and tourism is the second largest contributor to gross domestic product. PEI is renowned for its scenic beauty, fresh farm produce, abundant seafood, relaxed pace of life and the warmth of its residents. Easily accessible by air, sea and the longest bridge in Canada, PEI offers premier accommodations, top Canadian golf resorts, the warmest waters north of the Carolinas and a variety of outdoor activities for all ages and paces of life. To learn about PEI, visit www.tourismpei.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090707-smith800.jpg

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=Ny-bLp-Uzw0

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