SOURCE: Tourism Tofino

Tourism Tofino

February 25, 2009 12:00 ET

Tourism Tofino Appoints Executive Director

Seasoned Business Leader Sharon Lingenfelter to Head Destination Marketing Organization

TOFINO, BC--(Marketwire - February 25, 2009) - Tourism Tofino, the destination marketing organization (DMO) formed in 2008 to promote the attributes of the community of Tofino to the world-wide travel industry, today announced the appointment of Sharon Lingenfelter as Executive Director.

A Tofino resident, Lingenfelter has a notable record of achievement as a seasoned business executive with extensive tourism industry experience. Most recently, she held the position of Executive Director of the Oregon Restaurant Education Foundation where she worked to establish the highest standards in training for tourism and hospitality industry employees by building and leveraging strategic alliances. Lingenfelter has also held senior management positions with various state and provincial organizations, including the Workers' Compensation Board of British Columbia.

"We are delighted to welcome Sharon to Tourism Tofino," said Charles McDiarmid, chairman of Tourism Tofino's Board of Directors. "Her extensive experience and enthusiasm will be great assets to the organization. We especially look forward to Sharon's immediate contributions to the far-reaching programs already underway to promote Tofino as a must-visit, year-round destination.

"I am very excited about the opportunity to help boost Tofino's reputation as a premier destination for visitors from all locations and walks of life," said Lingenfelter. "Whether visitors are looking for an affordable getaway or a luxurious escape in a world class setting, they'll be captivated by Tofino and all we have to offer."

About Tofino

Tofino is a premier, year-round travel destination located on the rugged west coast of Vancouver Island in British Columbia, Canada, Bounded by the open Pacific Ocean, Pacific Rim National Park Reserve and the Clayoquot Sound UNESCO Biosphere Reserve, Tofino is known for its accessible beaches and unparalleled visitor experiences including whale and wildlife watching, deep-sea fishing, kayaking, boating, hiking, winter storm watching and tide pool discovery. Tofino also offers a wide variety of accommodation choices, fine dining and casual restaurants, health spas, and galleries featuring local and native First Nations artists.

About Tourism Tofino

A division of the Tofino-Long Beach Chamber of Commerce, Tourism Tofino is a not-for-profit destination marketing organization (DMO) that promotes Tofino's extensive destination attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors word-wide.

Contact Information

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    Lynda Kaye
    Kaye Public Relations for Tourism Tofino
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