SOURCE: Tours.com

November 28, 2007 09:15 ET

Tours.com Appoints Mongoose to Take a Bigger Bite of the Advertising Market

SAN FRANCISCO, CA--(Marketwire - November 28, 2007) - Tours.com has appointed Mongoose Media, the advertising sales specialists, to represent its on-line publication The Worldwide Directory of Tours & Vacations at www.tours.com.

Tours.com is a free information resource specializing in tours, vacations and related services. "Mongoose Media's experience with National Geographic, Newsweek, Cruising, and Visit Britain makes them the logical choice to increase International market depth and breadth," states Joe King, Tours.com's Chairman. "We look forward to a long and mutually profitable relationship."

Stephen Channon, V.P. Mongoose, USA Atlantic, said, "… pointing to the $152 Billion projected for U.S. advertising spending according to TNS Media Intelligence. With the biggest growth in online ads it only makes sense to increase our involvement in digital media. Tours.com gives us that opportunity and provides an excellent outlet for advertisers."

About Tours.com - Tours.com was founded in 1995 by three veterans of the travel directory publishing industry. Leveraging the experience & travel industry contacts they've garnered over two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include tens of thousands of other travel providers & resources.

About Mongoose Media - Mongoose has considerable experience working for international, national and regional tourism bodies. They have developed expertise in broad travel sectors and have strong contacts in the industry, ranging from international operators, destinations, attractions & hotels. They understand our requirements and know what to target when marketing clients to prospective customers. They have shown that a proactive and focused approach to tourism realizes significant increases in revenue.

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