April 08, 2014 09:00 ET

ToutApp Conquers the Divide Between Marketing and Sales With New Marketo Integration

New Capabilities Drive Data Sharing Between Historically Divided Teams to Boost Alignment

SAN FRANCISCO, CA--(Marketwired - Apr 8, 2014) - ToutApp, the Sales Acceleration Platform that helps teams close deals faster with the power of tracking, templates and predictive analytics, today announced an integration with Marketo that will bring sales and marketing teams closer than ever. ToutApp, which already integrates with Gmail, Outlook, Salesforce and Oracle Fusion CRM, will be adding an integration with Marketo to give both marketing and sales a unified view of the entire customer funnel, connecting the dots from a prospect's first ad impression to the sales email and presentation that close the deal.

Marketo is for Marketing. ToutApp is for Sales.
Marketing and sales have always had a tumultuous relationship because of the lack of visibility each department has into the other's activities," said ToutApp CEO Tawheed Kader. "This new integration provides a full picture of the entire customer acquisition process and enables sales and marketing teams to work together to find out what messaging works, without wasting valuable time assembling notes and debriefing the other side."

By making it effortless for sales and marketing to share insights, ToutApp promotes an unprecedented level of collaboration between two historically divided teams. When sales and marketing teams have easy access to a unified view of the customer across the entire process, they can quickly work together on how to boost conversion rates. Instead of each team preparing lengthy reports about how they are interacting with prospects, the ToutApp integration with Marketo automatically provides the data that enables marketing and sales teams to rapidly identify which strategies are most effective.

The Emergence of Data Driven Sales Organizations
While marketing teams have had tons of metrics around the "digital body language" of leads and prospects, sales has been working in the dark -- until ToutApp. ToutApp's Sales Acceleration Platform brings the same level of data and analytics to sales organizations that Marketo has brought to marketing organizations. With ToutApp's robust email templates, tracking and analytics platform, sales organizations are able to make data driven decisions on messaging, approach and next steps.

Driving Sales and Marketing Alignment
ToutApp's most successful customers found that not only did individual sales reps and managers find value in the engagement data, marketers were able to tap into the engagement data and make smarter decisions as well. Now, with ToutApp's integration, never again will sales reps have to worry about marketing getting in the way of a sales email with a blast campaign.

Before ToutApp, once marketing qualified leads were delivered to sales teams, marketers got very little visibility into what it took to get a deal done, the type of communications that happened, and the type of messaging that drove engagement. With ToutApp and Marketo's integration, the real-time sales activities and engagement data will be fed directly into Marketo's lead record to give marketers a full 360-degree view of what happens to leads once they cross over to the sales side.

Current ToutApp and Marketo customers will be able to integrate the solutions immediately. ToutApp offers a free trial for your sales team at

About ToutApp
ToutApp is the most comprehensive sales acceleration platform that helps sales teams streamline communications to close more deals. ToutApp's robust tracking, templates and analytics tools help sales teams successfully manage their communications and increase overall engagement throughout the sales process. Founded in 2011, ToutApp has more than 60,000 salespeople registered on its platform, with enterprise customers including Responsys, Experian, Atlassian, Dropbox, Box, and more. For more information, please visit

Contact Information

    Ann Hodge
    BOCA Communications
    (415) 738-7718 x25
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