September 10, 2015 12:36 ET

ToutApp Continues to Build SaaS Dream Team: Brings on New Director of Demand Generation

Leading Provider of Sales Software Hires Veteran Marketer to Propel Pipeline Prospects Forward as Company Hits Over 500 Enterprise Customers

SAN FRANCISCO, CA--(Marketwired - Sep 10, 2015) -  ToutApp, the sales platform that helps salespeople close more deals through advanced email tracking, templates and analytics, today announced the appointment of Jenifer Ho as Director of Demand Generation. In her new role, Ho will spearhead and scale ToutApp's robust multi-channel marketing programs, focusing on capturing and nurturing leads as the company experiences unprecedented growth and a 300% increase in overall revenue.

Before joining ToutApp, Ho brings nearly a decade of experience in Marketing and Demand Generation from companies including DocuSign where she was Senior Manager of Demand Generation before moving on to lead business development. During that time, she drove joint sales revenue growth for DocuSign and the company's partners, including Salesforce.

"As a company, we've done very little marketing. In fact, to date, it has been the smallest part of the company. We're excited to be bringing on Jenifer as we grow our Marketing discipline so that we can bring the goodness of the ToutApp platform to every sales team," said Tawheed (TK) Kader, CEO and Founder of ToutApp. "Jen's proven track record in Demand Gen guarantees that we'll grow our pipeline exponentially to match the pace of our innovative solutions. We aim to ultimately be the go-to sales platform for sales reps around the world."

Ho is one of several management level hires ToutApp has made since securing $15 million in Series B funding led by Andreessen Horowitz last year, and the company plans to add a dozen more new hires by Q1 of 2016. Last week, ToutApp announced that they had tapped Salesforce's David Hauser as their new VP of Engineering to spearhead an enhanced user experience for the platform, as well as a reinvention of the ToutApp mobile experience, adding advanced features and functionality.

"I'm excited to be joining ToutApp at a time of massive momentum and interest in their best-in-class platform for salespeople," said Ho. "I look forward to working with the team and helping the company continue its impressive growth trajectory into Q4 and beyond."

For more information about ToutApp, visit:

About ToutApp

ToutApp builds software that helps salespeople close deals faster with the power of email tracking, templates and analytics. Founded in 2011, ToutApp has more than 100,000 salespeople using its platform, with over 500 enterprise customers including Atlassian, Dropbox, Optimizely, Namely and more.

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