SOURCE: ToutApp

ToutApp

September 01, 2015 12:00 ET

ToutApp Taps Salesforce's David Hauser as New VP of Engineering

Sales Software Innovator Adds Top Engineering Leader to Drive Platform Advancements in User Experience, Machine Learning, Mobile

SAN FRANCISCO, CA--(Marketwired - Sep 1, 2015) - ToutApp, the sales platform that helps salespeople close more deals through advanced email tracking, templates and analytics, today announced the appointment of David Hauser as Vice President of Engineering. In this role, Hauser will lead the company's growing engineering team, managing all aspects of platform engineering and innovation. Hauser will spearhead an enhanced user experience for the platform, as well as a reinvention of the ToutApp mobile experience, adding advanced features and functionality.

"As sales acceleration has experienced rapid adoption industry-wide, particularly among enterprise-level businesses, we have invested considerably in our engineering team," said Tawheed (TK) Kader. "In this space, your platform is the biggest differentiator and the need to continuously innovate is critical. This is also why we have added David. Salespeople want great software. A fantastic user experience, along with creative solutions to the day-to-day inefficiencies salespeople face, are two key focus areas for us and his expertise makes him the best person to guide the future of our technology."

Hauser comes to ToutApp following more than eight years as Senior Director of Software Engineering at Salesforce, the leading CRM company, where he managed engineering teams and product innovation for the Sales Cloud suite of applications, including Today, Notes, Touch, and work.com. In his role, he was also responsible for all of Sales Cloud's Microsoft integrations, including Salesforce for Outlook, Email Connect for Outlook, and Exchange Sync. Prior to Salesforce, Hauser held positions at Lawson Software and Oracle.

"I spent almost a decade at Salesforce building better software for sales teams and am excited to bring that experience to bear at ToutApp," said Hauser. "At large, the sales acceleration category has only begun to scratch the surface in terms of using emerging technologies, such as machine learning for predictive intelligence, while most platforms are desktop-oriented. ToutApp has led the industry in advancements in both streamlining sales workflow, regardless of device, and providing meaningful analytics to sales managers. I look forward to continuing that commitment, bringing even more capabilities to our 100,000 users and 500-plus enterprise customers." 

ToutApp is a single streamlined sales software platform with advanced email tracking, templates and predictive analytics. It integrates directly into Gmail, Outlook and leading CRMs, such as Salesforce and Microsoft Dynamics, to help sales teams boost productivity and close more deals. It represents a new category of software built specifically from the ground up for salespeople rather than sales managers.

In March, ToutApp announced a $15 million Series B financing round, led by Andreessen Horowitz. The round enabled ToutApp to continue to grow its engineering team and expand investments in research and development, accelerating product innovation to meet demand for the company's platform. As a result, ToutApp has unveiled four major product launches since March, including:

  • Tout Connect: Launched in late March, Tout Connect is ToutApp's first open API, allowing any third-party application with customer or prospect contact data, such as CRMs, lead platforms and customer success platforms, to embed ToutApp's features and functionality directly into their offering. Tout Connect enables users to understand customers and prospects more deeply and communicate with them more effectively, without leaving the application they are in. Initial users at launch included Bluenose, KiteDesk, Lead411, Preact, and Spiderbook.

  • Sales Beat: In May, ToutApp debuted Sales Beat, a tool designed to increase collaboration and drive better performance across sales teams. Sales Beat accomplishes this by analyzing performance data for each sales rep, then delivering real-time intelligence on the most effective strategies to the entire team via the Sales Beat newsfeed. By instantly sharing best practice data, Sales Beat enables sales to optimize overall performance and close more deals.

  • Tout Command Center: Tout Command Center, released in June, is a multi-touch outreach management tool designed to help sales reps manage, monitor and evaluate drip campaigns. Tout Command Center displays campaign information in a centralized location to enhance the user's ability to manage workflows and tasks, identify the most engaged leads and follow up via email or phone. The tool can also synchronize Salesforce Tasks with Tout Tasks, displaying them in Command Center and eliminating the need to switch between the two programs.

  • Team Management: Earlier this month, ToutApp released a new Team Management feature. Team Management allows users to segment their ToutApp subscription into different sub-teams and share templates with those specific teams as opposed to the whole group. The enhanced functionality not only increases collaboration across teams, but also gives users visibility into analytics at the company-wide, team or individual rep-level.

"We have always had an ambitious product roadmap," added Kader. "Not only is it our goal to lead the sales acceleration category in terms of innovation, but also in how quickly we deliver new capabilities to meet user needs, such as you'd expect from a Silicon Valley startup. Over the next few months, David will continue that tradition, while broadening into features that will differentiate us even further, like predictive intelligence and a reimagined mobile experience."

For more information about ToutApp, visit: www.toutapp.com.

About ToutApp

ToutApp builds software that helps salespeople close deals faster with the power of email tracking, templates and analytics. Founded in 2011, ToutApp has more than 100,000 salespeople using its platform, with over 500 enterprise customers including Atlassian, Dropbox, Optimizely, Namely and more. www.toutapp.com.

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