SOURCE: TowerData

TowerData

April 02, 2013 07:11 ET

TowerData Rebrands, Increasing Focus on Email Data Services

NEW YORK, NY--(Marketwired - Apr 2, 2013) - TowerData, a New York-based email data solutions provider, recently rebranded and unveiled a redesigned website. Since 2001, TowerData has been helping direct marketers validate, correct, and enhance their customer contact information. With this rebranding, TowerData is focusing exclusively on email data services, which have always been its core strength. The new www.TowerData.com highlights the company's three service pillars: email intelligence, email validation, and email append. Each service can be performed in real-time via its API or by submitting a file for batch processing.

  • Email Intelligence provides information about the identity and behavior of the individual that owns an email address, allowing for more sophisticated segmentation, targeting, and scoring.
  • Email Validation removes dead, fraudulent, and malicious emails from mailing lists, improving sender reputation and deliverability.
  • Email Append uses customer names and postal addresses to quickly find email addresses in order to grow an email list and enable multichannel marketing.

TowerData's repositioning is led by the addition of the Email Intelligence category. Email addresses have increasingly become the key identifiers for individuals and their primary point of contact, yet many marketers know little about the emails on their list. Given an email address, TowerData's Email Intelligence provides name, demographics, postal address, and alternate email addresses. In addition, it can identify which email addresses are more likely to open and respond to marketing messages. TowerData has also expanded the capabilities of its API, making seven data services available in real-time.

The redesigned TowerData logo and website showcases a fresh look for the company and utilizes a responsive and easy-to-navigate design. "Email marketing has become the most effective form of direct marketing, and email address is the preferred point of contact," said Tom Burke, TowerData CEO. "TowerData is known for the quality and depth of its email database and its robust email address solutions. Our rebranding brings that front and center."

Website visitors will also find a grown dedication to educational content, including eBooks, white papers, and blog posts, geared at educating email marketers and database managers regarding the latest news and technology in the industry and generating discussion about trends and new ideas.

Visit www.TowerData.com to begin exploring TowerData's redefined service categories and subscribe to the Email Solutions Blog today. You can also connect with TowerData on Facebook, Twitter, and LinkedIn.

About TowerData

Since 2001, TowerData has helped thousands of companies improve the quality, size and performance of their email databases. TowerData solutions help you increase the number of customers you can reach via email, improve your delivery rate, and segment your email list for better response. TowerData's services are fast, reliable, accurate, and the right choice for taking your email list to the next level. To learn more, visit www.TowerData.com.