SOURCE: Experian Consumer Research

June 05, 2008 14:03 ET

Toy and Games Report Discusses Industry's Current Status and Emerging Trends

NEW YORK, NY--(Marketwire - June 5, 2008) - The two biggest toy trends to emerge for 2008 are eco- and tech-toys. Both share innovation, excitement and the consumer passion necessary to help offset ongoing negative press on recalls and escalating product safety issues. Toy manufacturers are creating products that directly compete with today's hottest electronic gadgets, but with an emphasis on delivering more value for the consumer's money.

Despite the high price of most technology-based toys today, research conducted by Simmons supports a consumer indifference to increasing prices for games and toys. In fact, of the total game and toy buyers surveyed in the 2007 Simmons National Consumer Study, almost a third spent $200 or more on games and toys in a year. It is clear that the higher prices of technology-based toys are not swaying consumers from purchasing these products, thereby emphasizing the importance placed on technology by today's consumer. The evolution of technology has influenced the toy industry just as much as every other industry, so it is inevitable that the toy industry will continue to expand on the use of technology in creating new products to appeal to younger generations of technology savvy consumers.

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The toy industry is in the midst of change, and marketers will do well to sharpen their consumer research and targeting efforts in order to ensure the right product brand and advertising communications are reaching the right people.

Experian Consumer Research (ECR) is ranked one of the fastest growing market research companies by Jack Honomichl, the leading market research authority. ECR is a full service, consumer research organization that has been The Voice of the American Consumer™ for more than 50 years. For more information, visit

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