SOURCE: Action Products International, Inc.

January 24, 2007 11:25 ET

Toy Company Appoints Industry Leader

Action Products Welcomes Toy Veteran to Sales Position

ORLANDO, FL -- (MARKET WIRE) -- January 24, 2007 -- Action Products International Inc. (NASDAQ: APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys, has appointed toy industry veteran Donna Sanders as the national sales director of specialty.

In her new role, Sanders will manage the national network of individual sales representatives who work with the specialty toy market, assist the product development and develop retailer promotions.

Sanders joins the Action Products team with vast experience from Zapf Creation, a leading brand manufacturer of play, functional and mini dolls including accessories; BRIO; and most recently, Regal Lager Inc., a distributor of infant products.

"With Sanders' extensive experience in the specialty toy business, she will provide the strategic direction and leadership needed to increase the profitability of our brands in this sector," said Jerome Sage of Action Products International Inc. "Sanders is truly an industry leader, and we are enthused about her joining the Action team."

About Action Products International Inc.

Action Products International Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at www.apii.com and www.curiositykits.com.

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Wendy Jo Moyer
    Action Products International Inc.
    (407) 660-7221
    Email Contact