SOURCE: Trimex Mobile Marketing, LLC

May 07, 2007 07:00 ET

Toyota Advertises the New Tundra on Trimex Mobile Marketing Lunch Trucks Targeting Hispanics Throughout Texas!

HOUSTON, TX -- (MARKET WIRE) -- May 7, 2007 -- Trimex Mobile Marketing, LLC has been selected to advertise the New Toyota Tundra on Lunch Trucks throughout Texas!

The explosion of the US Hispanic population has increased sales and expanded new markets for Trimex Mobile Marketing, LLC, The Nation's Leader in Lunch Truck Advertising. According to US Census figures, the Hispanic population is America's number one growing ethnicity and by 2010, statistics show that Hispanics will make up 40% of the US population.

According to Tim Cuny and Lisa Halpern, Co-Owners of Trimex, there has been a seismic increase in new advertisers. Gulf State Toyota (Toyota Tundra) is one of many and is currently advertising on Lunch Trucks throughout Texas in Houston, Dallas, Austin, San Antonio, Killeen, Temple and Waco.

The current four month Lunch Truck Campaign, placed by Delta Media, Inc., is advertising the New Toyota Tundra targeting Hispanic Males 18 - 49 at their places of employment. In addition to advertising on the sides of the Lunch Trucks, Trimex has its Lunch Truck Drivers handing out Toyota Tundra Dealer Brochures directly to customers at every stop!

Toyota reported on Monday, April 30, 2007 that it sold 2.35 million units, a 9% jump from the year-ago period.

Toyota looks beyond traditional media to reach out to Hispanic truck buyers, Trimex's Lunch Truck Advertising campaigns do exactly what they're supposed to do, increase sales by reaching the number one growing segment of the US population!

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