SOURCE: Industrial Info Resources

Industrial Info Resources

March 11, 2011 07:20 ET

Toyota Begins Lengthy Image-Rebuilding Process, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwire - March 11, 2011) - Researched by Industrial Info Resources (Sugar Land, Texas) -- Toyota Motor Corporation (NYSE:TM) (Toyota City, Japan) has been struggling with its image over the past 18 months. Recall after recall have hammered the automaker's image, as vehicle problems have attracted much unwanted attention and have forced management to rethink how the company approaches its business. Toyota's president, Akio Toyoda, recently announced that the automaker will change its global vision and business practices in an attempt to rebuild that which has been lost recently, and boost Toyota's sales to 10 million units per year by 2015.

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