SOURCE: TRAC Research

TRAC Research

September 28, 2010 10:00 ET

TRAC Research Expands Research Coverage in 11 Areas of IT Performance Management

WALPOLE, MA--(Marketwire - September 28, 2010) -  TRAC Research, a market research and analyst firm specializing in IT performance management, today launched four new programs to deepen the company's coverage for each of its 11 research areas. The company also launched a new website designed to help end-users easily access research reports, analyst articles, webinars and podcasts about: application performance management, WAN optimization, network performance management, end-user experience monitoring, business service management, Web performance management, cloud management, virtualization management, business transaction management, performance testing and managed IT services.

TRAC's newly announced initiatives include:

1. A new series of analyst-moderated podcasts. In this series, the guest speakers will include thought leaders for end-user organizations, technology vendors, the media and venture capital firms.
2. Analyst Blog and Industry News coverage, which will include TRAC's analysis of major industry announcements, such as acquisitions, new product launches, and strategic partnerships.
3. A new publication partner program that will allow readerships of leading publications in the industry to get access to TRAC content and actionable advice from our analysts.
4. A new research calendar though June 2011, based on the results of a worldwide end-user survey.

TRAC Research recently launched an end-user survey to provide more insight into the value of these technology solutions. The survey will remain open until October 8th and all participants in the survey will receive free access to more than 20 research reports that will be published based on this project. To participate in the survey follow this link: http://www.snapsurveys.com/swh/surveylogin.asp?k=128086465501

"The emergence of new technologies in the enterprise are significantly changing the market for IT performance management technologies. On an almost daily basis, we are seeing the releases of new products and features, changes to vendors' go-to-market strategies or new acquisitions. Also, this trend is creating opportunities for new companies to enter into this market and offers new solutions for new problems. TRAC's goal is to help organizations see beyond the marketing messaging of different vendors and help end-user organizations decide what technology capabilities, deployment methods and pricing models can create the most value in their specific usage scenarios," said Bojan Simic, President and Principal Analyst at TRAC Research. "New forms of content, channels for sharing our research with the market and an updated publishing calendar are designed to deepen the coverage of these fast-changing markets and increase awareness of technologies and processes that are effective in addressing key IT management challenges."

About TRAC Research

TRAC Research is a market research and analyst company that specializes in IT performance management. The company's research approach is based on four key attributes of true market research: Trusted, Relevant, Actionable and Credible. Our mission is to facilitate open conversations between technology vendors and end-users centered around unbiased, primary market research. For more information about TRAC Research visit www.trac-research.com

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