TRACE Natural Waters Expands Distribution, Now Available Across Canada

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 18, 2016) - The Naturo Group announced today a major distribution partnership with London Drugs for the company's entire suite of TRACE natural water products. TRACE is now available to customers at London Drugs stores location across Canada.

Based in Vancouver, TRACE is a natural water products company offering +pH-balancing alkaline water with electrolytes, including a product line infused with minerals. These minerals come from organic plant source found within the earth and are combined with water that is sourced from the company's wholly-owned aquifer located in the Canadian Rocky Mountains. With zero calories, zero sugars, and zero carbs, TRACE Mineral Water, Black is certified BSCG, a drug free claim that meets the Olympic targets of clean products!

The distribution partnership with London Drugs also includes the release of a number of new TRACE products that round out the company's line of natural mountain spring waters. In addition to TRACE Original, the first and original mineral rich Blackwater; TRACE Base, clear alkaline water at pH 7.5; and the TRACE naturally flavoured coconut vanilla and blueberry waters, London Drugs will also be carrying the brand's new blue bottle sparkling alkaline water and TRACE Base in 1.5Litre bottle.

"This major distribution partnership illustrates the reach and interest in TRACE due to its all-natural, life-enriching ingredients," says Marcello Leone, CEO of the Naturo Group. "Our team has experienced the benefits of TRACE products firsthand and we are delighted to partner with new retailers, such as London Drugs, to help reach a broader market of consumers across the country."

The partnership with London Drugs presents an opportunity to reach the stores' 45 million customers per year.

"As a Vancouver-born company, we're thrilled to be supporting the BC-based water company TRACE," says Mitchell Eng, Senior Buyer of London Drugs. "Our customers are very health focused and love supporting local companies as well. We see big things ahead for this company and are excited to be offering the entire TRACE line of natural waters in all of our stores."

Further distribution expansion of TRACE will be announced in the coming months. For more information, visit www.tracenatural.com.

About TRACE

TRACE is pure Rocky Mountain spring water. Offering a full suite of fresh, pure and good for you water products, the company offers the first and original Blackwater, and a suite of natural water products that are +pH balancing and full of electrolytes and minerals. The Vancouver based company is owned by The Naturo Group and the water is sourced from a wholly-owned aquifer in Osoyoos (Bridesville), BC and is sold in stores across Canada and in the United States.