TraceLink Business Cloud Wins Hot Technologies Award by Network Products Guide

WOBURN, MA--(Marketwire - Jun 6, 2012) - TraceLink Inc., helping businesses securely supply every global market opportunity on-time and in-full, announced today that the TraceLink Business Cloud was selected by Network Products Guide as the winner in the Hot Technologies category at the 7^th Annual 2012 Hot Companies and Best Products Awards. TraceLink's cloud-based application platform was selected from a group of 30 finalists and over 100 nominees. The Network Products Guide industry and peer awards program is the most complete information technology awards program in the world, honoring achievements and recognitions in every facet of the IT industry.

"TraceLink enables Life Sciences companies and other businesses to maximize revenue growth from global markets and cost savings from global outsourcing through better visibility, collaboration and oversight across all supply, production and distribution relationships," said Shabbir Dahod, President and CEO of TraceLink. "We are honored to be recognized for our unique application platform as this award validates our success in providing our customers with the visibility, accurate and timely information and cross-functional, cross-company collaboration they need to ensure supply, capacity, quality and compliance across the global business network."

The TraceLink Business Cloud is a cloud-based application platform that creates a global, collaborative business network connecting business transactions, partner networks and professional relationships across company and functional boundaries. Built on the Amazon AWS cloud computing platform, the TraceLink Business Cloud provides capabilities for:

• Integrated and Collaborative Supply Network
• External Quality Management and Oversight
• Agile S&OP Collaboration
• Inventory and Demand Forecast Visibility
• Safe and Secure Global Distribution
• Direct to Patient Communications

The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, point-and-click team collaboration workspaces, cross-linked business processes and an integrated planning and analytics dashboard to deliver network-wide visibility, real-time data and multi-enterprise collaboration for all supply network relationships.

Key business goals addressed by customers using the TraceLink Business Cloud include more effective product launch, reduced production cycle times, real-time supply chain data access by business systems such as SAP, accurate and timely inventory visibility for Sarbanes-Oxley, improved coordination across pharmaceutical contract manufacturing relationships and secure compliance with emerging pharmaceutical traceability and serialization regulations.

An annual achievements and recognition awards program with active participation from a broad spectrum of industry voices, the coveted annual Hot Companies and Best Products recognition program encompasses the world's best in organizational performance, products and services, executives and management teams, successful deployments, product management and engineering, support and customer satisfaction, and public relations in every area of information technology.

About Network Products Guide Awards
As industry's leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com

About TraceLink
TraceLink helps companies securely supply every global market opportunity on-time and in-full through the TraceLink Business Cloud. The TraceLink Business Cloud is a cloud-based application platform that connects business transactions, partner networks and professional relationships across companies and functions. The result is improved visibility, predictability and performance across global supply, manufacturing and distribution operations. The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, user-managed business collaboration workspaces and cross-linked business process modules on a globally elastic cloud infrastructure to help companies realize their strategic goals in improving global supply network performance.

TraceLink is funded by FirstMark Capital, a venture capital firm managing more than $2 billion in capital commitments. For more information on TraceLink and our solutions, visit www.tracelink.com.