TraceLink Is a Finalist for the 2012 Red Herring Top 100 Americas Award

WOBURN, MA--(Marketwire - May 16, 2012) - TraceLink Inc., helping businesses securely supply every global market opportunity on-time and in-full with the TraceLink Business Cloud, announced today that it has been selected as a Finalist for Red Herring's Top 100 Americas award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

"TraceLink enables companies to maximize revenue growth from global markets and cost savings from global outsourcing through better visibility, collaboration and oversight across all supply, production and distribution relationships," said Shabbir Dahod, President and CEO of TraceLink. "We are honored to be recognized for our unique vision and documented success in helping top-5 pharmaceutical companies, leading contract manufacturing/packaging organizations (CMO/CPOs) and many other businesses in Life Sciences and other industries ensure supply, capacity, quality and compliance across the global supply network."

The TraceLink Business Cloud is a cloud-based application platform that creates a global, collaborative business network connecting business transactions, partner networks and professional relationships across company and functional boundaries. Built on the Amazon AWS cloud computing platform, the TraceLink Business Cloud provides capabilities for:

• Integrated and Collaborative Supply Network
• External Quality Management and Oversight
• Agile S&OP Collaboration
• Inventory and Demand Forecast Visibility
• Safe and Secure Global Distribution
• Direct to Patient Communications

The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, point-and-click team collaboration workspaces, cross-linked business processes and an integrated planning and analytics dashboard to deliver network-wide visibility, real-time data and multi-enterprise collaboration for all supply network relationships.

Strategic imperatives addressed by customers using the TraceLink Business Cloud include improved coordination and oversight across product launch, reduced production cycle times, accurate and timely inventory visibility for Sarbanes-Oxley and secure compliance with emerging pharmaceutical traceability and serialization regulations.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, Publisher and Chairman of Red Herring. "There are so many great companies producing truly innovative and amazing products and technologies. We had a very difficult time narrowing the field and selecting the Finalists from such a group of future stars. TraceLink shows great promise and therefore deserves to be on the short list. Now we are faced with the difficult task of selecting the Top 100 winners."

Finalists for the 2012 edition of the Red Herring 100 Americas award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition and financial health. During the several months leading up to the announcement, hundreds of companies in the security, Web 2.0, software, hardware, life sciences, cloud, mobile and other sectors completed their submissions to qualify for the award.

The Finalists are asked to present their winning strategies at the Red Herring Americas Forum in Santa Monica, California, May 21-23, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event.

About TraceLink
TraceLink helps companies securely supply every global market opportunity on-time and in-full through the TraceLink Business Cloud. The TraceLink Business Cloud is a cloud-based application platform that connects business transactions, partner networks and professional relationships across companies and functions. The result is improved visibility, predictability and performance across global supply, manufacturing and distribution operations. The TraceLink Business Cloud combines an "integrate-once, interoperate-with-everyone" transaction translation platform, user-managed business collaboration workspaces and cross-linked business process modules on a globally elastic cloud infrastructure to help companies realize their strategic goals in improving global supply network performance.

TraceLink is funded by FirstMark Capital, a venture capital firm managing more than $2 billion in capital commitments. For more information on TraceLink and our solutions, visit www.tracelink.com.