SOURCE: OpenAmplify


June 25, 2013 09:00 ET

Track Sentiment Analysis on Your Mobile Device With the New vs. App From OpenAmplify™

Social Consumers and Brand Managers Can Now Get Real Time Twitter Insights on Any Topic With the vs. iPhone® App

SAN FRANCISCO, CA--(Marketwired - Jun 25, 2013) -  Ever wondered which celebrity is more popular on Twitter? Which band has a more active fan base, or which team has more support going into tonight's big game? Meet vs. -- the first-ever entertainment app that uses natural language processing to analyze tweets in real time for sentiment, relevance and trends. Developed by OpenAmplify, a technological leader in text analysis and Natural Language Processing (NLP) solutions, vs. marks the company's first venture into the mobile app market. 

To use vs., individuals simply pick any two topics that they would like to compare and hit "go." vs. then breaks down the most recent tweets on each topic to determine which topic is being discussed more favorably on Twitter. The result is the vs. score, OpenAmplify's unique numeric system for decoding natural language processing in real time.  

"With our new vs. app, we've made social big data bite-sized, entertaining and relevant for both brand specialists and everyday consumers," says Mike Petit, Co-Founder of OpenAmplify and creator of the vs. app. "When you pit two topics against one another on vs., you harness the power of natural language processing through a fun app that's sure to be conversation starter."

Features of vs. include:

  • Choose from any two topics (person, place, thing, brand, idea etc.) or pick from topics currently trending on Twitter
  • Search via hashtag, name, or Twitter handle
  • Determine public sentiment with natural language processing in real-time
  • Share your results with friends on Facebook, Twitter, LinkedIn or via email or text message

vs. is available now in the iTunes App Store for free. Download vs. today:

About OpenAmplify™:
OpenAmplify is Making Sense of Social. As a leader in large scale, commercial Text Analysis and Natural Language Processing (NLP) solutions, OpenAmplify delivers social-grade signals with its patented NLP technology that mimics the human process of language understanding to identify the significant topics, brands, people, perspectives, emotions, attributes, intentions, actions and timescales contained in online text. The OpenAmplify API returns the meaning in English-language content in usable and actionable data structures including XML and json, thereby enabling other solutions providers to create value, profit and grow.

Contact Information

  • Contact:
    Jena Vuylsteke Williamson
    Appency for OpenAmplify