SOURCE: Traction Corporation


March 08, 2011 13:51 ET

Traction Hires Nellie Newman to Lead Client Services

SAN FRANCISCO, CA--(Marketwire - March 8, 2011) - Nellie Newman has joined Traction, an advertising agency and innovation consultancy in San Francisco, as Director of Client Services. The agency has experienced rapid growth in the wake of being named the Interactive Agency of the Year in 2009 by BtoB Magazine and the runner-up for that award in 2010, and services clients such as Adobe, Shutterfly, and Intuit.

Most recently, Nellie was at Wayfinder, a full service marketing and advertising agency, where she served as VP of Account Management and managed accounts including McKesson. 

Nellie has over fifteen years' experience in account management and client services. She also worked at two leading interactive shops: Sapient and Razorfish. At Sapient, she was Director of Business Development where she helped grow the interactive practice in the Bay Area, managing the Cisco relationship and helping acquire such clients as Bare Escentuals and Linksys. At Razorfish, she was Senior Director of Client Services where she headed up Life Sciences vertical which included McKesson, Genentech and VSP, and oversaw the Enterprise/Portal Solutions practice for the west coast.

Nellie will help ensure that client engagements operate like well-oiled machines -- consistently delivering on-time, on-budget and 100% quality-assured.

Other recent hires include Account Director Chris Thompson, who most recently oversaw the Hard Rock Café account at Duncan Channon, and copywriter Prashant Jaisinghani. In addition, Jabeen Yusuf was promoted from Sr. Account Director to Director of Strategy and Melanie Kaufman was promoted to Sr. Producer.

About Traction

Traction is an advertising agency and innovation consultancy that unites consumer psychology with technology to create ideas that work. The agency was named the Interactive Agency of the Year by BtoB Magazine in 2009 and was runner-up for that award in 2010. They were #1,217 on the Inc. 5000 list of the Fastest Growing Companies in the U.S. in 2010. Founded in 2001, the agency has crafted interactive marketing programs for Adobe, Bank of America, Shutterfly, Intuit, Virgin Mobile and Walmart. To view Traction's work, visit or follow the agency on twitter at

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