SOURCE: Traction


March 16, 2011 15:33 ET

Traction Named Bridesmaid for Interactive Agency of the Year

3rd Year in a Row on BtoB Magazine's Top Agencies List

SAN FRANCISCO, CA--(Marketwire - March 16, 2011) - Traction, an advertising agency and innovation consultancy has been named bridesmaid once again. The San Francisco shop was named runner-up for Interactive Agency of the Year by BtoB Magazine. It is the third year in a row that the shop has been named either winner or runner-up in that publication's list of the top agencies in the United States.

"We got to wear the white dress when we won interactive agency of the year in 2009," stated Traction Creative Director and President, Theo Fanning, "but we're okay with being #2 these past two years. Personally, I think we look great in powder blue and ruffles."

Traction was named Interactive Agency of the Year in 2009 and was runner-up in 2010. The winner of this year's Top Agency award in the Interactive category was BusinessOnline. Traction was runner-up and Digitas rounded out the list with an Honorable Mention.

Traction has retooled over the past year to focus on providing value to clients through strategic thinking, innovation and creativity. "We combine understanding of psychology and technology to create ideas that work. We design brand experiences that don't just deliver click-through rates -- they deliver long-term shareholder value."

About Traction
Traction is an advertising agency and innovation consultancy that unites consumer psychology with technology to create ideas that work. They were #1,217 on the Inc. 5000 list of the Fastest Growing Companies in the U.S. in 2010. Founded in 2001, the agency has crafted interactive marketing programs for Adobe, Bank of America, Shutterfly, Intuit, Virgin Mobile and Walmart. To view Traction's work, visit or follow the agency on twitter at

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