SOURCE: Tractor Supply Company

Tractor Supply Company

January 14, 2016 12:52 ET

Tractor Supply Company Highlights Support for Pet Rescues With New Partnership on The CW's Television Series 'Save Our Shelter' by DOG for DOG

Rural Lifestyle Retailer Aims for Real Pet Partnership

BRENTWOOD, TN--(Marketwired - January 14, 2016) - Tractor Supply Company (NASDAQ: TSCO), the nation's largest rural lifestyle retailer, will highlight its support for pet rescues through a six-episode partnership with the television series "SAVE OUR SHELTER" by DOG for DOG. The show, which airs Saturdays on The CW as part of the "One Magnificent Morning" programming block, showcases the renovation of animal shelters across the nation to help save the lives of more pets.

"SAVE OUR SHELTER" follows show creator, pet expert and founder of DOG for DOG® dog food Rocky Kanaka, along with renovation specialist Rob North, as they hit the road to help breathe new life into animal shelters and rescue facilities across North America. In each episode, the show's hosts engage the local community, including volunteers, contractors and industry experts, as they revitalize rescues and shelters. The ultimate goal of "SAVE OUR SHELTER" is to create healthy and happy environments for pets, increase adoptions, and save more pets' lives. Each episode educates audiences about pet-related topics and culminates in a big reveal. Audiences will witness heartwarming news that one or more pets have been given a forever home.

The CW, in association with Litton Entertainment, added "SAVE OUR SHELTER" to its Saturday morning line-up, "One Magnificent Morning," in October 2015. Episodes featuring Tractor Supply will begin airing January 16.

The "SAVE OUR SHELTER" partnership launches just months after Tractor Supply started carrying a select line of DOG for DOG natural-ingredient, made-in-America treats in stores nationwide. In addition to "SAVE OUR SHELTER" and DOG for DOG, Tractor Supply Company has long supported local animal rescues and emphasized the importance of adoption, according to Seth Estep, vice president divisional merchandise manager at Tractor Supply Company.

"For Tractor Supply, this partnership is a perfect extension of our commitment to customers who are working every day in their communities to find forever homes for pets," Estep said. "Tractor Supply team members and customers care deeply about their animals and share Rocky's passion for creating new pet families."

Rocky Kanaka, CEO of DOG for DOG® said, "Our goal is simple: save shelters and save more pet lives. Thanks to Tractor Supply Company's partnership with SAVE OUR SHELTER, millions of people get to experience the important work that rescues are doing to find forever homes for our overwhelming population of homeless pets."

"One Magnificent Morning" features a five-hour block of shows designed to inspire people to pursue their dreams while valuing the importance of dedicating oneself to the greater good of community and family. "SAVE OUR SHELTER" joins a line-up of shows including, "Dog Whisperer with Cesar Millan," "Calling Doctor Pol" and "Dog Town USA" that all demonstrate the powerful interaction between humans and animals with a focus on our canine companions.

About Tractor Supply Company
At September 26, 2015, Tractor Supply Company operated 1,465 stores in 49 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers and others who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located primarily in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment; hardware, truck, towing and tool products; seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; work/recreational clothing and footwear; and maintenance products for agricultural and rural use. Learn more at

"SAVE OUR SHELTER," a new series from Litton Entertainment, Populus Brands and Heart United premiered Sat., Oct. 3, 2015 at 11 a.m. ET on The CW network. In the 17-episode series, "SAVE OUR SHELTER" follows Kanaka and renovation specialist North as they hit the road to revitalize, modernize and energize animal shelters and rescue facilities across America. In each episode, the co-hosts engage the local community, including contractors and craftsmen, as they transform rundown rescues and shelters with the ultimate goal of supporting healthy and happy environments to increase adoptions and save more pet lives.

About Litton Entertainment
Litton Entertainment is the preeminent independent producer and distributor in the U.S. television industry creating and distributing quality programming for over twenty years. Litton's Weekend Adventure, produced by Litton Studios, was the first program block of its kind airing Saturdays on ABC stations nationwide. Litton's Weekend Adventure features all original E/I series including Jack Hanna's Wild Countdown, Emmy® winning Ocean Mysteries with Jeff Corwin, Emmy® winning Rock the Park, Emmy® winning Born to Explore with Richard Wiese, Emmy® nominated Sea Rescue and Emmy® nominated The Wildlife Docs. Litton Entertainment provides CBS Network with six original programs for Saturday mornings called CBS Dream Team, It's Epic!, including Emmy® winning Lucky Dog, Emmy® winning The Henry Ford's Innovation Nation with Mo Rocca, The Inspectors, Chicken Soup for the Soul's Hidden Heroes, and Emmy® nominated Game Changers with Kevin Frazier. Litton also provides The CW Network with One Magnificent Morning, a five hour destination featuring E/I programming which entered its second season in October 2015. Litton's news division, Litton News Source, distributes Consumer Reports TV and The Consumer Alert News Network. For more information about Litton Entertainment, visit

About DOG for DOG
DOG for DOG is an innovative young company with a focus on saving pets lives. Their natural products are delicious and healthy for your pet but more importantly, they do good! Any purchase of DOG for DOG products guarantees a donation of an equal amount of DOGSFOOD™ to a rescue or shelter in North America. That means you can help make a difference in the lives of hungry pets by simply feeding your own dogs our high quality products. A selection of DOG for DOG's unique treat line is available in all 1,400+ Tractor Supply Company stores, as well as their online store. For more information on how to join the DOG for DOG movement, please visit

Image Available:
Image Available:

Embedded Video Available:

Contact Information