Callaway Golf Canada

Callaway Golf Canada

April 19, 2005 16:00 ET

TRADE IN! TRADE UP!

Callaway Golf Canada launches cross-brand club-trading program Attention: Sports Editor CONCORD, ONTARIO--(CCNMatthews - April 19, 2005) - Callaway Golf Canada has expanded Trade In! Trade Up!, a unique, retail-level golf club exchange program that offers consumers a convenient way to sell their clubs and trade up to new Callaway clubs.

Trade In! Trade Up!, which is currently in place at Callaway dealers across Canada, allows consumers to trade in their old clubs - as long as they are in reasonable condition - and receive a cost saving on their new Callaway woods, irons, hybrids, wedges and putters.

"Whether you're not happy with your current clubs, discovered an old set at the back of the garage or just feel it's time for a change, we've created a seamless approach to trading up to some of the best technology available to golfers today," explains Scott Reid, Vice President of Sales and Marketing at Callaway Golf Canada.

Some Trade In! Trade Up! information to note:
- Age of the club is less important than the actual condition
- Trade-in values will vary based on factors such as dents, skid marks, shaft burns and scratches
- Only complete sets of irons are accepted as trade-ins
- Callaway Golf is now accepting other major manufacturers' clubs in the program

The company's Ben Hogan and Top-Flite brands will be integrated into the program in July. To find out which dealers in your area participate in Trade In! Trade Up!, please call 1-800-387-7000.

About Callaway Golf Canada
Callaway Canada is a subsidiary of Callaway Golf Company, which also owns and operates The Top-Flite Golf Company, a wholly owned subsidiary that includes the Top-Flite(R), Strata(R) and Ben Hogan(R) brands and Bettinardi Putters. For more information about Callaway Golf Company, please visit our websites at www.callawaygolf.com, www.topflite.com and www.odysseygolf.com.

For more information:
Joe Romagnolo
Pilot PMR for Callaway Golf Canada
416-462-0199, ext. 22
joe@pilotpmr.com

Jane Hooper Perroud
Marketing Communications Manager
Callaway Golf Canada
905-760-6403
Jane.HooperPerroud@callawaygolf.com
IN: SPORTS

Contact Information

  • Joe Romagnolo
    Primary Phone: 416-462-0199 ext. 22
    Secondary Phone: 416-705-1723
    E-mail: joe@pilotpmr.com