SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 20, 2011 18:38 ET

Trade Show PR: New Ways to Increase Your Media Coverage, Visibility and Buzz at Conferences and Trade Shows

Bulldog Reporter's PR University Presents a New Master Class Audio Conference

OAKLAND, CA--(Marketwire - Apr 20, 2011) - PR professionals interested in learning the latest clever communications, stunt and event techniques for generating massive amounts of attention from media, bloggers, attendees and prospective customers while at industry trade shows should join PR University on this exclusive Master Class Audio Conference called: Trade Show PR: New Ways to Increase Your Media Coverage, Visibility and Buzz at Conferences and Trade Shows.

Every week, hundreds of thousands of trade show attendees converge on exhibit halls looking for fun, spectacle, new products and in many cases the chance to make a purchase. Industry journalists flock there to find unique stories.

On top of that, millions of like-minded business and consumer buyers are following the proceedings remotely -- via blogs, Twitter, Facebook, YouTube and all the social media channels PR pros and their customers normally use.

But while competition for attention at hectic, raucous trade shows has gotten brutal, if PR gets it right, they can produce blockbuster media coverage, huge visibility on the hall floor, and incessant buzz among participants ... which puts a feather in their cap and their career.

To give them the latest tools for absolutely nailing your upcoming trade shows, PR University presents a professional development program specifically focused on specific, hands-on techniques proven to work in attracting press and blogger coverage, social media buzz and attendee traffic.

Using these tips, tricks and tactics PR pros will learn how to deliver breakthrough communications at industry exhibit events. Join us for this ultra-practical, inside look at how the best and the brightest play the trade show PR game.

This exclusive PR University Master Class Audio Conference titled: Trade Show PR: New Ways to Increase Your Media Coverage, Visibility and Buzz at Conferences and Trade Shows takes place on Tuesday, April 28, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Steve Tuttle, VP of Communications, TASER International, Inc.
Mike McDougall, APR, Industry Consultant and former VP, Corporate Communications, Bausch + Lomb
Jason Oxman, SVP, Industry Affairs, Consumer Electronics Association
Laura Riggs, Principal Owner, TradeShowPR

What PR Pros Will Learn:

  • Stand out from the exhibitor crowd: How to get their messages heard loud and clear amid the trade show clatter

  • How to generate powerful, creative ideas for "theming" their booth, so it ties to their corporate messaging strategy

  • Girding for battle: How to prepare in the weeks prior to the show to guarantee maximum ink, buzz -- and visibility

  • Media list magic: How to work the captive media coming to the trade show -- and separate the thought leaders from the wannabes

  • How to build buzz online among non-attendees -- before, during and even after the big event

  • The ins and outs of special events: Which special event tactics are guaranteed to draw attendees and buzz -- and which ones aren't worth their time and effort

  • Case studies and war stories: Learn from the greatest hits -- and biggest mistakes -- of our experienced trainers, saving them time, money and headaches

  • Booth survival tactics: How to make the absolute most of the time they and their team spend working the floor -- and how to avoid the biggest, most critical blunders most exhibitors make

  • Inside secrets, tips and tactics of 21st century trade show warriors -- which "schwag" works wonders for increasing foot traffic, how to handle grumpy or troublesome attendees and lots more from a panel of battle-hardened veterans

For more details go to the conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University Master Class Audio Conference costs just $299 per dial-in site. Participants in the 90-minute Master Class Audio Conference will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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