SOURCE: Trade Wings

Trade Wings

January 18, 2011 11:13 ET

Trade Wings Joins Global Initiative to Drive Adoption of Environmentally Responsible Electronics Recycling Practices

e-Stewards® Enterprise Status Advances Integrated Reuse and Exit Market Leader's Commitment to Environmental Stewardship in Telecommunications

PORTSMOUTH, NH--(Marketwire - January 18, 2011) - Trade Wings today announced that the company has joined the Basel Action Network's (BAN) e-Stewards Enterprise initiative, a collective of cross-industry organizations and institutions committed to championing the world's highest standards for responsible electronics recycling. Through a combination of technology-enabled services, Trade Wings helps the world's largest telecom manufacturers, carriers and operators drive supply chain sustainability initiatives through the creation of profitable reuse and exit markets.

With the proliferation -- and rapid obsolescence -- of technology, global e-waste volumes are now growing at an annual rate of 40 million tons¹. BAN's e-Stewards initiative is the first accredited, third-party audited certification program dedicated to eliminating the exportation of hazardous e-waste to developing countries and disposal of such material in landfills or incinerators. As an e-Stewards Enterprise, Trade Wings has joined other global and Fortune 500 organizations in pledging to utilize only e-Stewards-certified recyclers for electronics disposal.

"Developing a long-term solution to the e-waste dilemma requires the involvement of forward-thinking companies such as Trade Wings," said Jim Puckett, Executive Director of BAN. "Their advocacy for greater environmental stewardship is the type of leadership that we believe can have a tangible impact in an industry experiencing a dramatic turnover in technology infrastructure. We're delighted to welcome them to the e-Stewards Enterprise group."

Trade Wings' intuitive Re:source Visibility software provides telecom buyers, planners and service personnel with a shared, global view of available excess and decommissioned assets across the organization's supply and service chain and the open market. Through consolidated asset intelligence, clients can quickly increase the efficiency with which their supply chain reuses network components, resells obsolete inventory, and responsibly recycles electronic material at the end of its useful life.

"The responsible disposal of network material is an integral component of the reuse and exit markets we create for telecom service providers and equipment manufacturers," said Todd Adelman, Founder and CEO of Trade Wings. "Our ability to leverage e-Stewards-compliant recyclers further enhances our ability to help clients achieve their operational and corporate sustainability objectives."

About Basel Action Network
Founded in 1997, BAN is named after the Basel Convention, the United Nations treaty that restricts trade in hazardous materials and was intended to stop the dumping of toxic waste on developing nations. In the last decade, BAN has exposed the toxic trade issue to the world through investigations, reports and documentary films. Today, BAN is the leading global source of information and advocacy on toxic trade and international hazardous waste treaties. For more information on e-Stewards, visit

About Trade Wings
Driving momentum for reuse strategies in global telecom, Trade Wings transforms service chain profit models through the rapid creation of integrated reuse and exit markets that optimize the lifecycle and revenue potential of existing network assets. Our technology-enabled services reduce risk and deliver measurable financial and sustainability gains for the industry's largest OEMs and carriers by combining universal asset intelligence with profit-driven frameworks for the disposition and governance of excess and end-of-life material. With millions of assets under management, Trade Wings is headquartered in the United States with offices in Europe, the Nordics and Asia-Pacific. For more information, visit

¹ United National Environment Program, 2010

Trade Wings and Re: are registered trademarks, and Reuse Optimization, Re:source Visibility, Re:source Disposition and Re:source Lifecycle Management are service marks of Trade Wings, Inc. All other brand/trademarks are the property of their respective owners.

Contact Information

  • Media Contact:
    Billy Balfour
    Trade Wings, Inc.
    Email Contact