SOURCE: Trade Wings

Trade Wings

April 19, 2011 17:00 ET

Trade Wings Names New Solution Partner in Australia

Telecom Industry Veteran to Assist Leading Provider of Innovative Reuse Strategies Address Growing Demand for Services in APAC Region as Network Evolution Accelerates

PORTSMOUTH, NH and SYDNEY, AUSTRALIA--(Marketwire - Apr 19, 2011) - Trade Wings, a leading provider of software-enabled services for Reuse markets that extend the lifecycle and revenue potential of telecom network assets, today announced the appointment of industry veteran Joe Gorup to represent the company in Australia and New Zealand.

With this latest distribution agreement, Trade Wings continues its expansion into Asia-Pacific and other global telecom markets, helping leading network operators to address the mounting financial and environmental pressures of accelerating growth and technological development.

With more than 25 years of experience in the telecommunications industry, Mr. Gorup has held key business and technology positions with several global corporations, including Philips Consumer Communications, Stanilite Electronics and Mitsubishi Electric. Most recently, he led successful business development initiatives in Asia-Pacific for two early-stage IP communications technology companies, Engin and ValueNet.

"We are delighted to welcome Joe to our team," said Mark Portu, President and COO of Trade Wings. "As a seasoned business development professional, his sales experience and deep technical knowledge of evolving communications infrastructures will help us to develop strategic, long-lasting relationships with operators and technology providers in the region."

The current turnover of pre-4G telecom technologies can often find network material -- not yet at the end of its useful life -- written off without regard for potential reuse within the service chain. Through hosted software that aggregates and "socializes" available excess inventory data, Trade Wings transforms service chain models by introducing Reuse into supply planning, provisioning and disposition processes, generating millions in savings and substantially reducing e-waste.

"Trade Wings is the recognized leader in reuse-enabled supply chain solutions within the telecom industry," said Mr. Gorup. "As the communications sector in Australia and New Zealand continues to expand and become more competitive, the demand for reuse strategies and their impact on sustainability and the bottom line increases exponentially. I am thrilled to assist Trade Wings in creating an expanded presence for these solutions in this region."

About Trade Wings
Driving momentum for Reuse strategies in global telecom, Trade Wings transforms service chain profit models through the creation of integrated Reuse Markets that optimize the lifecycle and revenue potential of existing network assets. Our software-enabled services reduce risk and deliver measurable financial and sustainability gains for the largest OEMs and carriers by combining universal asset intelligence with profit-driven frameworks for the governance and disposition of excess and end-of-life material. With millions of telecom assets under management, Trade Wings is headquartered in the United States with offices in Europe, the Nordics and Asia-Pacific. For more information, visit

Trade Wings and Re: are registered trademarks of Trade Wings, Inc. All other brand/trademarks are the property of their respective owners.

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