SOURCE: Trade Wings

Trade Wings

November 09, 2010 09:29 ET

Trade Wings Receives 2010 Green Supply Chain Award for Innovative Approach to Reuse Optimization in Telecom Asset Management

Powerful Combination of Software and Services Enables More Informed and Profitable Reuse, Resale and Recycling Decisions Amidst Unprecedented Technology Turnover

PORTSMOUTH, NH--(Marketwire - November 9, 2010) - Trade Wings today announced that the company has been recognized by Supply & Demand Chain Executive magazine as a 2010 Green Supply Chain Award recipient. Through a combination of software and services for Reuse Optimization, Trade Wings helps the world's largest telecom manufacturers, carriers and operators drive highly profitable supply chain sustainability initiatives.

Environmental concerns have become a significant focal point for the telecom industry over the past several years. According to a recent United Nations Environment Program (UNEP) report, worldwide e-waste is growing by approximately 40 million tons a year. It is estimated that the Telecom industry's contribution to e-waste and carbon emissions globally will double within the next decade, particularly as the pace of technology development accelerates. Network assets removed from service are often exposed to a reverse logistics process that could see them abandoned in a warehouse consuming energy, shipped needlessly from one location to the next, melted down or worse.

With core tenants of consolidated visibility into excess and decommissioned material and more strategic asset disposition, Trade Wings has emerged at the forefront of environmental stewardship within the telecom industry. The company's frameworks for Reuse Optimization have been proven to increase the efficiency with which supply chains reuse new or used network equipment, resell obsolete inventory, and responsibly recycle material at the end of its useful life. 

"To be recognized by Supply & Demand Chain Executive for our ability to advance sustainability commitments within the telecom industry is a tremendous honor," said Todd Adelman, Founder and CEO of Trade Wings. "Our sophisticated approach for extending the lifecycle of network assets serves as a valuable proof-point for how a well-executed reuse strategy can be used to satisfy both operational and environmental sustainability objectives."

Supply & Demand Chain Executive's Green Supply Chain Awards recognize the efforts of organizations and solution providers working to achieve measurable sustainability advancements within operations and supply chains. This award is the second sustainability-related honor Trade Wings has received in 2010. Earlier this year, the company was recognized by a leading industry group for its role in helping the world's largest telecom equipment manufacturer advance its corporate sustainability initiatives.

At the core of Trade Wings' solution is Re:source Visibility℠, sophisticated software-as-a-service that provides buyers, planners and service personnel with a consolidated, global view of available assets across the organization's supply and service chain and the open market for better planning, provisioning and disposition decisions based on internal demand for network assets that the organization already owns.

Complimentary Report
To download a complimentary copy of Trade Wings' report, 'Promoting Environmental Stewardship with an Eye on the Bottom Line,' visit

About Trade Wings
Trade Wings is a global Reuse Optimization software and services partner to the world's largest telecommunications OEMs and carriers. We transform cost centers into profit centers through a unique combination of domain expertise and market intelligence that extends the lifecycle and utilization of network assets across multi-vendor environments. Our best-practice frameworks for asset management, compliance and governance of technology upgrade cycles drive greater agility, financial performance and environmental stewardship. Headquartered in the United States, Trade Wings has offices in Europe and Asia-Pacific. For more information, visit

Trade Wings and Re: are registered trademarks, and Reuse Optimization, Re:source Visibility, Re:source Disposition and Re:source Lifecycle Management are service marks of Trade Wings, Inc. All other brand/trademarks are the property of their respective owners.

Contact Information

  • Media Contact:
    Billy Balfour
    Trade Wings
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