SOURCE: TradeCard


March 29, 2011 17:00 ET

TradeCard Taps Retail Apparel & Footwear Veteran Joe Rodgers to Drive Global Sales

Rodgers' Deep Industry Experience Enhances TradeCard's Ability to Deliver Supply Chain Visibility & Cost Savings to Buyers, Suppliers and Service Providers

NEW YORK, NY and HONG KONG--(Marketwire - March 29, 2011) -  TradeCard, Inc., the supply chain collaboration platform used by more than 7,800 retailers, brands, manufacturers and service providers, has named Joe Rodgers Senior Vice President of Global Sales to grow market share in the Americas, Europe and Asia. Rodgers will extend TradeCard's global network by helping customers on the platform leverage new cloud-based services and solutions to improve margins and visibility. He will lead TradeCard's efforts to expand into new markets, channels and products. The announcement was made at the Prime Source Forum being held in Hong Kong March 30 - April 1.

"Joe's extensive experience delivering supply chain solutions to apparel and footwear brands and retailers will complement our growth strategy and enable us to expand relationships with new and existing customers," said Kurt Cavano, CEO of TradeCard, Inc. "He arrives at a critical time in TradeCard's history, as we bring to market new solutions for factories and vendors in Asia, new tools for advanced supply chain collaboration and raw materials management for buyers, and new programs for financial institutions and channel partners." 

Rodgers will play a key role in extending TradeCard's growth. In 2010 financial services volumes on TradeCard increased 44% versus the prior year and purchase order volume on the platform increased 41%. 

"The direction of TradeCard's product strategy combined with an extremely loyal customer community that's connected in the cloud makes TradeCard an exciting opportunity," said Rodgers. "TradeCard's ability to create visibility across multiple parties in the supply chain provides extensive opportunities for customers and I look forward to delivering our vision of seamless global trade to retailers, brands and their trading partners."

Rodgers joins TradeCard from Dassault Systemes/MatrixOne, where he was responsible for building its retail, footwear and apparel practice. Rodgers has worked closely with leading retailers and brands including REI, Gap, Guess, Quiksilver, Oakley, Columbia Sportswear, VF, Under Armour and Warnaco.

The TradeCard Platform connects entire supply networks and provides a single version of the truth for all trading partners, enabling them to perform as a strategic supply chain rather than as individual parties. Document and workflow efficiencies achieved through use of the Platform allow trading partners within a supply network to benefit from time and cost savings. Financial services offered by third party financial institutions through the Platform lower trade financing costs and reduce credit related risks for suppliers. The combination of TradeCard's hosted technology platform along with its global support network provides trading partners a low cost environment to transact. TradeCard's global network helps customers respond quickly to fast changing economic conditions. 

About TradeCard, Inc.
TradeCard, Inc. is a leading supply chain collaboration platform that improves margin, cash flow and visibility for over 7,800 buyers, sellers and service providers in 60+ countries. TradeCard delivers a cloud-based network that facilitates complex multi-enterprise sourcing transactions across multiple layers of the supply chain. More than 38,000 individual users leverage the TradeCard Platform to streamline transaction flow from purchase order through production tracking, shipment and payment. Financial services offered by third party financial institutions on the Platform reduce trade financing costs and mitigate credit risk for suppliers. Multi-enterprise collaboration on the Platform delivers visibility into the movement of goods from raw materials to the store shelf. TradeCard's on-the-ground trade experts throughout the world allow entire supply networks to rapidly join the platform.

The world's leading retailers and brands leverage TradeCard's platform and member network for sourcing and global trade, including Levi Strauss & Co., Columbia Sportswear, Guess and Rite Aid. TradeCard, Inc. is headquartered in New York City with offices in San Francisco, Hong Kong, Brussels, Taipei, Seoul, Colombo, and Shenzhen. TradeCard is located online at

Contact Information