February 18, 2010 06:00 ET Launches Trademark Registration Education Campaign

WASHINGTON, DC--(Marketwire - February 18, 2010) -, a trademark registration service provided by Gerben Law Firm PLLC, announced last week that it would be undertaking a comprehensive public education campaign to educate consumers on the proper way to search and register a trademark. 

Trademark Attorney Josh Gerben, founder of Gerben Law Firm PLLC, stated he was outraged with sites like LegalZoom and Trademarkia offering low-quality trademark registration services which have led to many clients calling his office to complain that their trademarks were rejected by the U.S. Government.

According to Gerben, LegalZoom and Trademarkia services are bad for clients for a number of reasons. However, none of their failures is more of a concern than the promise of a free trademark search and/or poor advice on the results. 

"You have Trademarkia out there telling people they can conduct a free trademark search," said Gerben. "While their search may be free, it only returns exact matches to the trademark a client desires to register. Since the U.S. Government will deny an application even if a slightly similar trademark exists, clients are thinking their trademarks are available for use, when really they are not. The only way to properly conduct a search is to have a lawyer do it and advise you on what the results mean legally."

Gerben acknowledges that the general public has an unspoken code to stay as far away from lawyers as humanly possible, but he is out to change that. Instead of billing clients on an hourly rate, Gerben created to offer clients a flat rate for an attorney-conducted trademark search, an attorney opinion on the search results, and an attorney-drafted trademark application. "I encourage clients to compare our prices to LegalZoom and Trademarkia," said Gerben. "I think they will find that for just a few dollars more, they will receive a high-quality service from an attorney." has launched an innovative marketing campaign to educate consumers on the dangers of using "do it yourself" Web sites for trademark registration."In today's economy, no small business owner should be out there throwing money down the toilet on these services," said Gerben. "I just want small business owners to know they can get good legal advice on their trademarks -- and get it at a reasonable price."

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