Trader Corporation

Trader Corporation

July 12, 2010 09:01 ET

Trader Corporation to Acquire CanadianDriver.com

MONTREAL, QUEBEC--(Marketwire - July 12, 2010) - Trader Corporation (Trader), the vertical media business of Yellow Pages Income Fund (TSX:YLO.UN), announced today that it has acquired the shares of CanadianDriver Communications Inc., the operator of CanadianDriver.com. CanadianDriver.com is an award-winning online automotive magazine that features over 11,000 automotive articles including new car reviews, test drives and automotive news as well as other automotive topics.

"CanadianDriver.com has strong brand equity as an independent new car automotive destination website supported by more than 11 years of rich automotive editorial content. The site's content is written by an extensive list of respected automotive journalists and contributors who are members of the Automobile Journalists Association of Canada ("AJAC"). This acquisition will enable us to provide Canadians with a valuable resource to research their automotive purchases. It will also help us grow our content and audience as well as provide new advertising opportunities for our national advertisers" said Doug Clarke, President of Trader Corporation.

CanadianDriver Communications Inc. is a privately held company headquartered in Ottawa, Ontario.

About CanadianDriver.com

Established in 1999 and updated daily, CanadianDriver.com is an award-winning online automotive magazine that features over 11,000 automotive articles. Regular features include new car test drives, first drive reports and previews, used car reviews, consumer advice, historical information, auto tech and daily automotive news. Its online Buyer's Guide is the most comprehensive in Canada, while CanadianDriver's forums are among the busiest with over 13,000 registered users. CanadianDriver's staff and contributors include some of Canada's best known automotive journalists. The site is targeted to consumers who are looking for trusted information to help them with their new or used vehicle purchase.

About Trader Corporation

Trader Corporation (Trader) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Trader caters to the automotive, real estate and generalist verticals. Its main print brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, and Renters News™, and its online destinations, AutoTrader.ca™, homeTRADER.ca™, BuySell.com™, and LesPAC.com. Trader Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX:YLO.UN). For more information about Trader Corporation, visit www.TraderCorporation.com or for recent news on Auto Trader, follow us on Twitter at AutoTrader_ca or on Facebook at AutoTrader Canada.

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