SOURCE: Infofree

January 27, 2015 06:30 ET

Traditional or Digital Marketing?

The Founder of, Vin Gupta, Discusses Whether Small Businesses Should Focus on Digital or Traditional Marketing

OMAHA, NE--(Marketwired - January 27, 2015) - has posted an article that explores whether small business owners should focus on digital marketing or traditional marketing. The article was written by Vin Gupta, the founder of The company is the premier provider of sales leads, mailing lists and email lists.

Choosing the right marketing mix is the key ingredient in every business's success. It has become especially challenging with the fast evolution of digital marketing. In the article, Gupta states that instead of trying to find one solution for its problems, businesses should think about the context of each campaign, the company's goals and financial constraints. 

"Digital marketing can bring you a high return on investment and access to large audiences," said Gupta. "Traditional marketing remains an important growth driver for many successful businesses… According to the Direct Marketing Association's Statistical Fact Book 2014, almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away."

To learn more about digital marketing and traditional marketing, read the article, "Traditional or Digital Marketing? Is That the Right Question?".

Vin Gupta has been a small business owner since 1972. He started infoUSA (first named Business Research Services) with $100 he borrowed from Ralston Bank. It became a publicly traded company in 1993. In 2008 Gupta retired from his post as Chief Executive Officer and Chairman of the Board at infoGROUP, which was sold to CCMP for $650 million in July 2010. In 2012, Gupta founded

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