SOURCE: TRADOS

March 10, 2005 16:15 ET

TRADOS and BrandWizard Technologies Present New Solutions to Regain Control of Global Brands

Upcoming Joint Webinar With Interbrand to Reveal Best-Practices and Strategies

NEW YORK, NY and SUNNYVALE, CA -- (MARKET WIRE) -- March 10, 2005 -- BrandWizard Technologies, a member of the Omnicom Group Inc. (NYSE: OMC), and TRADOS Inc. today announced a worldwide partnership to deliver a unified approach to solving the difficult challenges of worldwide branding. Together, BrandWizard Technologies and TRADOS enable multinational companies to more easily, accurately, and consistently communicate their brands, as well as to accelerate entry into new markets.

The two companies are offering a joint solution to manage both the images as well as the content that make up a company's brand, representing the two halves that are both needed to complete a brand identity. As a result and for the first time, companies can fully protect and extend their brands globally as well as streamline their workflow for faster time-to-market.

In their first joint initiative, BrandWizard Technologies and TRADOS will present a web-based seminar that imparts the strategies, best practices, and solutions for building brand value across world markets. The webinar, entitled "Gaining Control of Global Branding," will be presented on Tuesday, March 29 at 10:30 Pacific Time and on Tuesday, April 19 at 15:00 Central Europe Time.

Research by Interbrand, the world's leading brand consultancy and also a member of the Omnicom Group, shows that a company's brand usually accounts for one-third of its shareholder value. The rise in world trade, the growth of global brands, and an escalation in content volume are driving companies to consistently communicate their brand information in a global environment. The alternative is to risk diluting their overall brand and, therefore, market value, as many multinational companies have experienced in recent years.

To meet this challenge, the joint webinar is the first initiative to offer a multi-dimensional approach to global branding -- tying together consulting, graphical, and content elements for a more effective and holistic solution. Interbrand offers brand expertise and best practices from its work with leading clients such as Procter & Gamble, Amgen, Cartier, IBM, and Wal-Mart. BrandWizard Technologies, the world's leading digital brand management consulting firm, offers web-based tools for global management of brand identity and graphical packaging, based on their work with brand leaders such as ExxonMobil, eBay, and General Motors. TRADOS, the world leader in global information solutions with thousands of corporate clients, including Microsoft, Volkswagen, and HP, offers solutions that address the complete globalization lifecycle, from authoring to content management to localization to publishing.

Corporations attending this event will learn how to treat expansions into global markets as opportunities to build brand value, instead of as obstacles to global product launches and agents of core-message fragmentation. Equipped with a global branding framework and solutions for multilingual branding, organizations can deliver consistent, accurate messages with local nuance in all their global markets, speaking with one voice across the linguistic divides.

More information on this webinar, including registration instructions, is available on the TRADOS (www.trados.com), BrandWizard (www.brandwizard.com), and BrandChannel (www.brandchannel.com) websites, or by accessing the registration web link at: http://placeware.viewcentral.com/reg/TRADOS/events.

About TRADOS Incorporated

The world leader in globalization software and services, TRADOS empowers multinational organizations to improve the quality and accelerate the delivery of multilingual content to global markets. TRADOS has enabled 3,500 corporations -- including Microsoft, IBM, Deutsche Bank, Wal-Mart, Audi, Sony, Rolls Royce, and others -- to generate greater revenues, strengthen brands, speed time-to-markets, and reduce globalization costs. More companies, translators, and localization service providers use TRADOS products than all competing products combined. Headquartered in Sunnyvale, California, TRADOS has offices worldwide. Please visit www.trados.com to learn more.

About BrandWizard Technologies

BrandWizard Technologies (www.brandwizard.com) is a best-of-breed digital brand management firm offering companies a fully integrated global solution for all of their brand management requirements. BrandWizard's patented Wizard® technology offers clients unparalleled branding automation to harness the reach and speed of the Internet to tailor a complete turnkey brand management solution.

BrandWizard Technologies is a member of the Omnicom Group (NYSE: OMC), a strategic and financial holding company that manages a portfolio of market-leading companies in the disciplines of advertising, marketing services, specialty communications, interactive media, and media buying services.

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