Traffic Generation Ltd

Traffic Generation Ltd

November 02, 2012 14:00 ET

Traffic Generation to Launch US Land-Based Casino Application on Facebook

GIBRALTAR, GIBRALTAR--(Marketwire - Nov. 2, 2012) - Nevada Gold & Casinos has signed a deal with social gaming & gambling agency, Traffic Generation, to launch the social gaming arm of its business on Facebook. The US land-based casino operator currently owns casino properties across Washington State and South Dakota and is looking to develop the brand across online and global markets, whilst leveraging the widespread appeal of casino style games within the social sector.

The new gaming app will feature a range of the best land-based and online slot machines, with Traffic Generation providing a fully managed service, integrating community management and social media marketing with game optimization & management.

"Traffic Generation's ability to deliver a full managed social gaming service is the perfect match for our online ambitions." Said Trevor Taylor, Vice President Development & Operations for Nevada Gold & Casinos Plc.

"Their extensive experience in community management and social marketing give us a great opportunity to reach out to our players through social gaming, thus increasing customer engagement and retention outside the physical environment of our properties."

Traffic Generation will be employing its exclusive social gaming management system, The Hub, to manage player engagement across multiple communities, whilst simultaneously optimizing game configuration in real-time. The Hub management system has been specifically designed with a view to helping land-based casino brands enter the social gaming world.

Andy Caras-Altas, CEO of Traffic Generation said "We're thrilled to be working with Nevada Gold & Casinos Plc to launch its first social gaming app. This is a great opportunity for us to be involved with a major land-based brand and we're confident about delivering excellent levels of player engagement and monetization across the existing Nevada Gold player base, whilst expanding their audience through Facebook's international marketplace."

Traffic Generation launched its social gaming app management & marketing services in late 2011 and have since built a reputation for innovative community management and social media marketing, resulting in high levels of monetization and customer satisfaction for their social gaming clients.