SOURCE: Traffic Logix

Traffic Logix

March 04, 2009 11:08 ET

Traffic Logix Radar Speed Signs Protect Streets in the Capital City

WASHINGTON, DC--(Marketwire - March 4, 2009) - When Harvey Alexander, the IT Systems Manager at the Washington, DC DOT, first came across the Traffic Logix radar speed signs at an ITE trade show, he wasn't working on any project that had use for them. "But they seemed like a terrific product," he commented, "so I mentally filed them away for the future." The future came sooner than he expected.

Soon after Mr. Alexander returned from the show, a project arrived on his desk to provide a quick solution to slow traffic on local streets.

The Department of Transportation had committed to installing some traffic calming measures due to a public outcry against speeding traffic on residential streets. The Mayor had promised the citizens that the problem would be taken care of and wanted the DOT to take care of it quickly. Instead of going through the lengthy process of hiring a consulting firm, the DOT decided to take care of the problem on its own. The South Dakota Avenue corridor, where the problems were located, had already been flagged during a recent DDOT citywide speed study.

By the time the project reached Mr. Alexander's desk, the city had decided to do some traffic signal timing, which takes a while to deploy, and they wanted him to come up with a fast track solution to slow speeders. Mr. Alexander immediately thought of the Traffic Logix signs.

The city of Washington, DC has used other companies' signs in the past, but Mr. Alexander noticed several innovative features about the Traffic Logix signs that caught his eye. The signs were notably more visible than other signs, even in poor lighting conditions. They were also quite user friendly, as he commented, "They're easy to deploy, easy to use, and easy to maintain." He also liked the solar option and the changeable messages that could be tailored to change based on driver behavior.

The city purchased six of the Traffic Logix radar signs, and has installed four so far on streets with the greatest demonstrated need. The streets had average posted speed limits of 25 mph and were seeing motorists driving at 85th percentile speeds of around 40 mph.

Two signs were installed on South Dakota Ave, two on Military Rd. and two more will be installed on 16th St. The four signs that were installed have already been in operation for six months, with consistently positive results. Neighborhood complaints have stopped and the 85th percentile speed has been restored to the posted speed limit.

In addition to satisfied residents, the Councilman in the ward, Councilman Harry Thomas Jr., was pleased with the sign installation as well.

When asked if the signs have lived up to his initial expectations, Mr. Alexander said, "We're really happy with the performance of the Traffic Logix signs and have already applied for funding to purchase more. The Traffic Logix radar signs are better than any others we have used in the past."

Traffic Logix is a direct sales manufacturer of a full line of traffic calming products including next generation radar speed signs, as well as rubber speed humps, cushions, tables, and curbing for traffic circles. To learn more, visit

Contact Information

  • Contact:
    Craig Timothy
    Director of Business Development
    Traffic Logix
    Email Contact