SOURCE: TRAFFIQ

TRAFFIQ

May 13, 2014 09:05 ET

TRAFFIQ Selected by Curacao Tourist Board as Digital Advertising Agency of Record in Support of the Island's "Dare to Explore" Campaign

NEW YORK, NY--(Marketwired - May 13, 2014) - TRAFFIQ (www.traffiq.com) a digital media agency, today announced it has been selected by the Curaçao Tourist Board (www.curacao.com/en) as the Caribbean Island's digital agency of record in support of its "Dare to Explore" (#daretoexplore) campaign.

TRAFFIQ will provide a strategic blend of display advertising, search engine marketing (SEM) and digital media buying strategy to attract tourists to the destination island that has historically seen tourism as an increasing driver of its economy, growing from 10.5% of GDP in 2004, to an estimated 25% by end of 2014.

"We're honored to have been selected to aid in this effort," says TRAFFIQ's CEO, Lori Goldberg. "We are no strangers to the travel and hospitality sector and view this as a significant opportunity to align ourselves with the island's overall tourism goals."

Curaçao is a popular tourism destination for the Eastern United States, South America and Holland. It currently leads the Caribbean in cruise tourism growth with 610,186 cruise passengers in 2013, a 41.4% increase over the prior year. Hato International Airport received 1,772,501 passengers in 2013 and recently announced $48 million in capital investments aimed at transforming the airport into a regional hub by 2018 (Caribbean Journal).

Andre Rojer, Marketing Manager for the Curaçao Tourist Board of North America added, "With TRAFFIQ on board, we are well equipped to target travelers outside traditional booking properties and destination sites. The TRAFFIQ team has deep expertise in the travel industry and we're eager to get started with them."

Internet travel booking revenue has grown by more than 73% over the past five years with 148.3 million travel bookings made last year (eMarketer, 2013). For the Curaçao Tourist Board, TRAFFIQ's digital marketing expertise combines a strategic perspective and tactical approach to optimize digital ad campaigns targeting potential travelers, honeymooners, and vacationers.

About Curaçao
Curaçao is a Caribbean island located 40 miles off the coast of Venezuela, with a diverse heritage spanning 55 different cultures, a "live and let live" attitude and unrivaled European architecture. Conde Nast Traveler's readers selected its capital city, Willemstad, as one of the Top 5 Cities in the Caribbean. The Curaçao Tourist Board is a service organization whose purpose is to turn the island of Curaçao into a unique and varied holiday destination. To learn more, visit www.Curacao.com, or download their newest brochure at www.curacao.com/brochure.

About TRAFFIQ
TRAFFIQ is a full service digital media agency capable of looking across the entire digital spectrum to recommend the best approach for its clients, including display, search, mobile, video and social. Founded in 2006, TRAFFIQ serves international and local clients in pharmaceuticals, financial services, retail, travel, sports and more. Acquired by Talus Holdings in 2013, TRAFFIQ is a Red Herring Global Finalist that has been recognized by the INC. 500 and Deloitte Technology Fast 50.

For more information, visit www.TRAFFIQ.com, call 212-792-2294 or follow us @TRAFFIQ.

Contact Information

  • Media Contact:
    Tameka Vasquez
    Marketing Communications Manager
    TRAFFIQ
    Email Contact
    646-723-6247