SOURCE: Trainer Communications

Trainer Communications

January 11, 2011 09:00 ET

Trainer Communications Awarded Platinum and Gold MarCom Awards

Trainer's Integrated Marketing Campaigns Recognized in International Competition

PLEASANTON, CA--(Marketwire - January 11, 2011) - Trainer Communications, a full-service public relations, integrated marketing, and social media agency serving the enterprise and consumer technology sectors, today announced that it received Platinum and Gold Marcom Awards from the International Association of Marketing & Communication Professionals.

The awards represent outstanding achievement by marketing and communication professionals who participate in one of the largest international creative competitions. Judges recognized Trainer for the ultimate award in the competition -- Platinum -- for a recent corporate launch, as well as for a Gold award for another recent campaign:

  • The Platinum MarCom Award -- the panel of judges saluted Trainer for its comprehensive promotion campaign, "Launching Lam Aviation to Soar at Great Heights." The launch included designing a 14-page website, creating and editing multiple videos, redesigning Lam's existing logo, and developing trade show signage and launch collateral based on strategic messaging that Trainer had developed. As a result of this successful launch, Trainer secured coverage in the top three aviation publications and prepared Lam for a successful showing at the world-renowned AirVenture Oshkosh air show.
  • The Gold MarCom Award -- Trainer received this award for a third consecutive year for its communications campaign, "Zooming Zazzle to the Zenith and Then Keeping Them There." This six-month campaign was comprised of strategic top-tier business publication coverage, holiday gift guide placements, and national consumer broadcast segments, resulting in billions of impressions worldwide. Mike Karns, director of marketing at Zazzle, comments in this video what it's like working with Trainer Communications.

"The beauty of the MarCom awards we received this year is that they both validate two very different skills Trainer offers -- successful national launches for new businesses and consistently high-level coverage for established companies," said Susan Thomas, CEO, Trainer Communications. "We strive to meet the needs of all our clients, regardless of their size. Receiving these awards demonstrates that our campaigns create value for our clients that helps drive their businesses beyond merely PR results."

About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies, including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, Data Domain, G-Log, Itronix, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including the 2010 Bulldog Award for Best Small Agency of the Year and Best PR Campaign Under $100K, the 2009 and 2008 MarCom Gold Award for Best Publicity Campaign, the 2009 Iron Sabre Award for Best Agency to Work For, two 2009 National Videographer Awards, the 2008 Bulldog Award for PR Innovation of the Year, and the 2008 Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.

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