PLEASANTON, CA--(Marketwire - Feb 15, 2012) - Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced the firm has won two prestigious international awards from AVA (Audio Visual Awards). Trainer received the 2011 Platinum award in the animation category for Nimsoft: Modern IT video; and the 2011 Gold award for the Flynn Architecture Workplace of the Future website.
Trainer's video practice addresses the growing market demand for creative, compelling content to fuel social media, traditional media campaigns, and sales fulfillment needs with animation and video solutions that range from ideation through turnkey production. Trainer clients use the creative video and animation content to generate thought-leadership campaigns and support sales initiatives. In addition to video, Trainer's website design practice helps clients increase website visitors, convert prospects into customers, and attract potential investors.
About the Video: Nimsoft and Modern IT
To produce the Nimsoft Modern IT video animation, Trainer combined engaging video and cartoon-style animation to create an "edutainment" video for Nimsoft/CA that spoke to the company's Modern IT thought leadership initiative. Trainer's approach was to combine the credibility generated by IT executives interviewed in the video with a humor-based animation designed to entertain the viewer. Nimsoft showcased this award-winning production during a live, globally-coordinated launch event featuring the announcement of a major product line. Subsequently, Nimsoft has used the video/animation for social media purposes, as creative content for the sales organization, and as a way to drive prospects and partners to the website. Trainer won the 2011 Platinum AVA Award in the Web Video/Special Effects/Animation category for Nimsoft: Modern IT video.
To view the video, visit: http://www.trainercomm.com/media-hub/video-archive.
"This video embodies Trainer's unique approach, and we think it sets a new standard for videos that need to articulate the benefits of complex technology in a compelling way," said Ross Perich, vice president of client operations at Trainer Communications. "This is our second award for this video, validating its creativity and compelling format. Trainer's committed to pushing traditional boundaries in content creation to ensure our client's message rises to the top."
About the Website: Workplace of the Future
Trainer captured the essence of architecture through the eyes of Terry Flynn by showcasing the website not only around Flynn's work, but by being one with her architecture. Trainer's approach was to showcase Flynn through her edgy, futuristic architecture that shows innovation in the workplace. A great feature to this website is the ability to have the background photography be at a stand-still while the text can scroll through the page. Another great feature is the ever-changing background photographs. This gives the viewers a feel that the webpage is constantly evolving.
To view the website, visit: http://www.flynnarchitecture.com/.
"Increasingly, companies and awards judges alike recognize Trainer for setting the bar in website design and innovation," said Susan Thomas, CEO of Trainer Communications. "In the case of Flynn Architecture, we used photography that truly captures modern workplace architecture along with special effects rarely seen on other websites. Creating websites is a huge part of our portfolio. Our edgy approach sets us apart from other agencies, and we take pride in raising the bar for others to follow."
About the AVA Awards
The AVA Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions, to websites that present interactive components such as video, animation, blogs and podcasts. The AVA Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The winners were selected based on those who exceeded a high standard of excellence and those whose work serves as a benchmark for the industry.
About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 250 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.
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