Trajectory Inc.

Trajectory Inc.

June 29, 2011 13:29 ET

Trajectory Achieves Dell Boomi Partner Certification and Continues to Move Digital Advertising to the Cloud

TORONTO, ONTARIO--(Marketwire - June 29, 2011) - Trajectory Inc., a leading cloud software and services provider, announced today that they are now a Dell Boomi Certified Partner after successfully completing the company's partner certification program. The comprehensive certification includes knowledge, experience and quality-review components including product release updates to Dell Boomi's AtomSphere technology.

Trajectory worked with Dell Boomi in 2006 to standardize on a purpose-built cloud integration platform for Trajectory clients. The integration platform is delivered as a service, and is maintained by Dell Boomi. This removes the need for hardware and much of the complex code often required for systems integration. Trajectory clients have benefited from the ease of implementation and high-degree of customization that the Dell Boomi AtomSphere integration platform supports. Since 2006, Trajectory has incorporated Dell Boomi's AtomSphere platform into 80 percent of overall implementations.

"Standardizing on the Dell Boomi AtomSphere cloud integration platform has allowed us to support more clients in highly-specialized and cost effective ways," says Kurtis Meloche, CEO of Trajectory Inc. "Building our integration solutions on the Dell Boomi platform has enabled our team to focus on our clients' needs, becoming true experts in their unique business processes and workflows. Dell Boomi's commitment to the technology allows System Integrators like Trajectory to focus on the solution, enabling us to deliver real business value."

Trajectory has designed and deployed more than 100 unique integrations built and managed on the Dell Boomi platform. Leading cloud-based business applications like NetSuite and Salesforce.com, as well as traditional on-premise applications are supported by the over 70 pre-built integration connectors available.

Trajectory has also made Dell Boomi the cornerstone of specific vertical integration solutions for the digital advertising / media space. These solutions support the integration, and end-to-end workflow of ad servers like AOL's ADTECH, Google's DoubleClick and various others, with CRM and ERP solutions.

"The digital advertising space is in a constant state of change. New technology and business processes are adopted quickly; it's the nature of the industry," says Meloche. "Supporting the extremely high-volumes and often precarious relationships between data elements in the ad servers, optimization engines and the other technology platforms digital advertising companies do business on, makes for some complex integration needs. We put Dell Boomi at the core of our solutions because the platform provides the backbone and tools we need to make that kind of data move."

ABOUT TRAJECTORY INC.

Trajectory Inc. is a leading cloud software and services provider. Committed to delivering cutting-edge and game-changing business solutions for the SMB market, Trajectory works with leading Software-as-a-Service technologies, system integration platforms and internally developed applications to offer the very best solutions to our clients from the Fortune 5000, and the Fortune 5,000,000. Focused on NetSuite, Dell Boomi, force.com, OpenAir and other leading cloud platforms, Trajectory continues to redefine the standard for strategic partnership and services.

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