SOURCE: Experticity

June 18, 2013 08:00 ET

Transamerican Auto Parts Chooses eXperticity to Build Expertise on the Sales Floor

Online Training and Incentive Program Will Build Sales Expertise to Provide a Better In-Store Experience

SALT LAKE CITY, UT--(Marketwired - Jun 18, 2013) - eXperticity, the leading platform for building and rewarding expertise within retail, was chosen by Transamerican Auto Parts to design and implement employee training and incentive programs to provide more expert guidance and meaningful help to customers.

"As the largest distributor and retailer of off-road performance auto parts in North America, Transamerican Auto Parts and 4 Wheel Parts, respectively, needed a way to educate and motivate our workforce, helping retail employees create positive, informed buying experiences for consumers," said Sean Angues, Vice President of Transamerican Auto Parts manufacturing brands. "eXperticity helps us design trainings that educate employees on all of our products, letting them bring added expertise and trust to the buying process."

eXperticity's web-based retail training portal,, works with more than 500 brands and more than 50,000 retailers to help retail associates gain expertise in the brands they sell. Companies like Transamerican Auto Parts and 4 Wheel Parts trust eXperticity to deliver the product information that sales associates need to bring expertise back to the retail buying experience.

"Transamerican Auto Parts and 4 Wheel Parts are dedicated to investing in its employees and its brands, making the company a perfect fit for eXperticity's platform," said Tom Stockham, CEO, eXperticity. "With the race to the lowest price in retail now over, consumers are looking for experts in retail to help them make educated, positive buying decisions. By leveraging this capability across all its brands, Transamerican Auto Parts will not only see an increase in goodwill from consumers, but added job satisfaction among its employees as well."

eXperticity will create online operational and sales trainings for Transamerican's six brands, including Smittybilt, ProComp, G2 Gear & Axle, Rubicon Express, Large Rim Group (LRG) and Trailmaster. The program is fully scalable and available 24/7 and will provide consistent messaging and up-to-date product knowledge across all 4 Wheel Parts stores, as well as incentives for completed trainings to help keep employees engaged. In addition, eXperticity will provide reporting and analytics to help Transamerican measure the initiative's effectiveness.

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About Transamerican Auto Parts

For more than 50 years, Transamerican Auto Parts ("TAP") has been an industry leader in the manufacturing, distribution, and sale of off-road parts for Jeeps and light trucks. TAP has numerous entities serving various niches in the automotive aftermarket under its corporate umbrella. From 4 Wheel Parts to Transamerican Wholesale, TAP subsidiaries provide the best parts and services for the customer at the most competitive prices. TAP operates several industry leading brands, including Pro Comp, Smittybilt, Rubicon Express, Lrg Rims and G2 Axle & Gear. The company supplements a robust mail-order system with 62 brick-and-mortar retail centers, staffed with experienced product and installation specialists. In addition, TAP has over 22 consumer-oriented sites that have collectively over 2.6 million visitors each month. The TAP e-commerce network facilitates consumer sales, service, and support. TAP's manufacturing system features a 100,000 square foot research and production facility that incorporates an in-house conceptualization, design, and implementation process. From the beginning, TAP has dedicated its resources to serving its customers, and to establishing itself as the premier supplier and distributor of high quality automotive parts. Learn more about the company at

About eXperticity
eXperticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, and its expert incentive platform, Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company's on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. eXperticity currently works with over 540 brands, 51,000 retail locations and more than 1,200,000 influential experts. Learn more about the company at