Transcontinental Inc.

Transcontinental Inc.

March 30, 2005 11:00 ET

Transcontinental Signs 10-Year Contract, Starting in Autumn, to Print the New York Times for Ontario, Upstate New York


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: TRANSCONTINENTAL INC.

TSX SYMBOL: TCL.SV.A
TSX SYMBOL: TCL.MV.B

MARCH 30, 2005 - 11:00 ET

Transcontinental Signs 10-Year Contract, Starting in
Autumn, to Print the New York Times for Ontario,
Upstate New York

MONTREAL, QUEBEC--(CCNMatthews - March 30, 2005) - Transcontinental
(TSX:TCL.SV.A)(TSX:TCL.MV.B) has become the first Canadian printer to
print one of the world's most prestigious newspapers, The New York
Times, thanks to its unique newspaper printing model. The 10-year
contract, which does not include newsprint, commences in autumn, 2005.
Some 15,000-20,000 copies a day from Monday to Saturday, and
30,000-35,000 on Sundays, will be produced at the Transcontinental
Interweb Toronto facility for the Ontario market and for the regions of
Buffalo and Rochester, New York.

"We are extremely pleased to add yet another prestigious newspaper to
our growing stable of long-term printing contracts," said Luc
Desjardins, president and CEO of Transcontinental Inc. "Our choice of
newspaper printing as one of our strategic niches for development rests
on our conviction that outsourcing is an irreversible trend. This
contract is recognition of our unique model, combining the latest
technology with a self-managed work force, which allows publishers to
concentrate on their strengths - content and product development - while
we focus on ours - providing greater deadline flexibility, more colour
capability and, ultimately, a superior-looking printed product. It also
allows newspapers to avoid significant capital expenditures in order to
keep pace with printing's rapidly evolving technology. Furthermore,
publishers can rest assured that, thanks to the backup capacity provided
by our network of plants, we will be a reliable partner to serve them
every day."

Francois Olivier, senior vice president of the newspaper group at
Transcontinental Printing - Information Products, commented: "This
contract with The New York Times is a promising partnership for the
future of our expansion in newspaper printing. I am also pleased to
announce that as part of our deal with The New York Times, it will be
distributed in Ontario by the same service that delivers The Globe and
Mail, which we print at the same Toronto-area plant. Transcontinental is
proud to be in partnership with The New York Times and The Globe and
Mail, both recognized for their commitment to high-quality printed
products by being named to the elite International Newspaper Color
Quality Club."

Marc Kramer, senior vice president of circulation for The New York
Times, said, "This new partnership continues our mission to better serve
readers, with faster, more complete service than ever before in Ontario
and the Buffalo and Rochester, NY markets. It signals the continued
commitment by The New York Times to provide high-quality journalism to
our readers in partnership with Transcontinental's experience and
expertise in printing."

Transcontinental is Canada's top newspaper printer, printing nearly 200
newspapers, including 19 dailies. In addition to the 145 newspapers it
publishes through its Media sector, Transcontinental also prints, among
others, North America's leading French-language daily, La Presse, as
well as The Globe and Mail, Canada's national newspaper, whose Toronto
edition, also printed at Transcontinental Interweb Toronto, has been
recognized for printing quality by being named to the elite
International Newspaper Color Quality Club for the past six years, an
honour bestowed upon only 50 newspapers in the world, including The New
York Times.

Profile

Transcontinental Inc. is the seventh largest printer in North America
and the fourth largest print media group in Canada. Transcontinental is
Canada's leading printer in the flyer, book and newspaper niches, and a
strong second in magazines, catalogues and other commercial products.
Through its Canadian and U.S. direct marketing facilities,
Transcontinental has the geographic platform and complete service
offering needed to cover the entire North American market.
Transcontinental is also Canada's leading publisher of consumer
magazines, the country's second largest publisher of community
newspapers, and a leader in the door-to-door distribution of advertising
material. Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.

Transcontinental's shares are listed on the Toronto Stock Exchange under
the ticker symbols TCL.SV.A and TCL.MV.B. The company has more than
14,000 employees in Canada, the United States and Mexico, and reported
revenues of C$2.05 billion (US$1.7 billion) in 2004.

About The New York Times Company

The New York Times Company (NYSE:NYT), a leading media company with 2004
revenues of US$3.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including NYTimes.com, Boston.com
and About.com. For the fifth consecutive year, the Company was ranked
No. 1 in the publishing industry in Fortune's 2005 list of America's
Most Admired Companies. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment

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