TransGaming Inc.

TransGaming Inc.

November 11, 2008 08:30 ET

TransGaming Expands Publisher Portfolio With SwiftShader Licensing Deal, and Mac Enablement and Digital Distribution Agreement With Oberon Media

TORONTO, ONTARIO--(Marketwire - Nov. 11, 2008) - TransGaming Inc. (TSX VENTURE:TNG), today announced an agreement with Oberon Media, the world's leading multi-platform casual games company, to license TransGaming's SwiftShader™ graphics rendering software for use in its highly successful Dream Day casual game titles. TransGaming also announced an agreement with Oberon to enable a selection of top game titles from I-play, a division of Oberon Media and the world's leading multi-platform casual games publisher, for Mac and distribute I-play's Mac games at GameTree Online (, TransGaming's digital distribution portal.

"We are very pleased to expand our existing relationship with Oberon Media to include a variety of TransGaming's industry leading technology solutions," commented Vikas Gupta, CEO & President of TransGaming Technologies. "Casual game publishers have begun to recognize the value of TransGaming's Cider™ Engine to bring their content quickly and efficiently to the growing Mac community."

The partnership extends TransGaming's publishing and developer network and offers both parties a chance to share in the growing market for casual titles on the Mac platform. Through the agreement, TransGaming will provide I-play with a SwiftShader license that will enhance I-play's successful Dream Day franchise for a wide variety of Windows-PC systems. TransGaming will also enable I-play content for the Mac, and distribute I-play Mac games at

"Our relationship with TransGaming helps us to continue creating industry-leading games as well as bring more of our top titles to the growing number of casual gamers embracing the Mac experience," said Don Ryan, Chief Operating Officer, Oberon Media, I-play's parent company. "We look forward to working more closely with them as our partnership evolves."

All titles for Mac are being made possible using TransGaming's Cider™ Portability Engine, that acts as a "wrapper" around the game software, enabling it to run seamlessly on Intel-based Macs. This collaboration will serve to provide the Mac gaming community with a wide selection of casual gaming titles from I-play, plus expand the availability of Mac games through the GameTree Online distribution channel.

I-play's Dream Day games for Mac will be available immediately for consumers to purchase and download at Serving the gaming industry for many years, TransGaming is a technology leader who is 'Broadening the Playing Field' for publishers and developers looking to efficiently and reliably reach the growing consumer gaming market.

About TransGaming, Inc.

TransGaming Inc. (TSX VENTURE:TNG), is a leader in the development of unique software portability products that facilitate the deployment of games across multiple platforms. TransGaming's portability technologies significantly reduce the time-to-market for and costs associated with multi-platform game releases. TransGaming works with many of the industry's leading developers and publishers to enable their games on the Mac and Linux operating systems, and currently markets its products under four brand names: Cider™ (Mac Gaming), Cedega™ (Linux Gaming), SwiftShader™ (Graphics Rendering) and GameTree (Digital Retail & Games Catalogue). TransGaming is headquartered in Toronto, Canada and maintains a research and development center in Ottawa, Canada. To learn more about TransGaming's products visit

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens-online, mobile, and interactive television-I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast & the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™, Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Platform has become the industry standard and been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Oberon Media Gaming Platform consists of a full gaming experience that includes a full suite of casual game content, services and features tailored to each partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

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