SOURCE: Transifex


May 15, 2015 08:00 ET

Transifex Again Selected for Facebook's FbStart Program as Localization Platform for Mobile Startups Going Global

Localization Identified as Critical Technology Needed to Give Early Stage Mobile Startups a Boost

MENLO PARK, CA--(Marketwired - May 15, 2015) - Transifex,, a leading Localization Automation Platform (LAP) for modern technology companies, today announced it has again been selected as part of Facebook's FbStart Program to help mobile startups take off globally. Transifex is among an elite group of about 20 partners who provide exclusive benefits to FbStart members. Transifex was selected for its Localization Automation Platform that powers the process of launching digital products into multiple languages.

"Startups have limited budgets and resources, so it can be daunting to launch globally from day one," said Antonio J. Espinosa, COO of Transifex. "Through the Facebook FbStart Program, we're happy to help participating startups quickly and easily localize their mobile apps using the Transifex platform so that they will be successful whether just starting out or scaling to new markets."

Facebook's FbStart Program offers mobile startups free access to different packages of industry leading tools and services, depending on what stage of the startup lifecycle they are in. FbStart participants will be able to use the Transifex Localization Automation Platform to localize their mobile apps for six months on the Accelerate Track, for nine months under the Bootstrap Track and for twelve months on the Pre-Launch Track. Startups can apply at

Transifex was selected as one of the Facebook's technology partners in FbStart's inaugural year along with 16 other companies such as Adobe, Asana, HootSuite, Salesforce, and Workable, providing tools and services that help startups build and grow their apps. FbStart distributed over $100 million in benefits to more than 3,800 startups in its first year.

First introduced to Transifex as a participant in FbStart last year, Chromatik provides a catalog of free sheet music for music lovers to practice, perform, and share tunes. Since then, they have launched their service into eight languages using the Transifex platform.

"We got connected with Transifex through Facebook's FbStart program. The timing was perfect for us as we were starting to localize into different countries," said Kelley McKinney, Head of Marketing at Chromatik. "It's been incredibly useful to have our translations in Transifex for our engineers, designers, and even myself to be able to access as necessary. And since we're constantly updating our product and adding in additional features, this has been a lifesaver, both in terms of time and organization."

About Transifex
Transifex is a Localization Automation Platform that powers the process of launching digital products and content into multiple languages. Built for companies with rapid development cycles, Transifex's SaaS platform enables developers to create a continuous localization workflow. Through the Transifex API and Git-like command-line client, developers can ensure that new content is always translated, and the latest translations are included with each release. This means faster time-to-market, less strain on engineering, and a better experience for end users.

The company is at its heart both global and digital -- with engineers on two continents and customers in over 30 countries representing 20,000+ projects and 250,000+ users, localizing content in more than 100 languages. Companies including Eventbrite, Atlassian, Telegram, SoundCloud, and Strava rely on Transifex to achieve a continuous localization workflow.

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