SOURCE: Transifex

Transifex

March 02, 2016 08:19 ET

Transifex Launches Crowdsourcing Editor -- Helps Companies Accurately Localize Digital Content

More Than 500 Businesses Rely on Transifex -- Including Atlassian, Coursera, Eventbrite, KIXEYE, Waze

MENLO PARK, CA--(Marketwired - Mar 2, 2016) - Transifex, leading provider of localization automation, today announced advanced capabilities to leverage individual communities, giving organizations the ability to quickly engage with 'crowds' around the world to help translate digital content into local, culturally fitting languages. Global companies including Waze and Coursera, who engages more than 25,000 community members, are using Transifex to crowdsource translations.

"With Transifex's user-friendly crowdsourcing editor, we have quality translations for everything from our mobile app to our website, all done by an amazing worldwide community of Wazers," said Orit Yehezkel, Head of Localization at Waze. "This has enabled us to support 40+ languages in over 200 countries with localized content that is not only culturally relevant, but is consistent with each community's voice."

Waze understands the need to offer a truly global product from the start, create an agile process that keeps digital content up-to-date at all times, and utilize the 'crowd' to help deliver an accurate service, which is tailored to each market. Using the Transifex crowdsourcing editor, Waze actively invites contributors, and receives requests from global community members who suggest translations. Additional community members review the translations and vote -- with a thumbs up -- for the translations they think are best. The translation with the most votes is automatically published. This approach supports Waze's successful crowd-based offering, making the driving experience better for each local market.

"If organizations leverage their community, our crowdsourcing editor enables them to effectively manage the process and engage customers around the world," said Dimitris Glezos, CEO and founder of Transifex. "People are always involved when translating content, especially if each local market is to have an accurate and culturally attuned voice. We've developed an efficient platform to help companies automate the process using enterprise cloud technology. Digital content localization is changing fast and we're excited to be at the helm."

Crowdsourcing capabilities are a critical selection factor for new customers like Ghost, the popular open source publishing platform. "Providing full internationalization for the Ghost project has been in strong demand ever since we got started," said John O'Nolan, founder and CEO of Ghost. "We've got an incredible community of passionate users who have always been excited to help us provide Ghost in their native language. With a distributed team around the world, and a huge number of global customers, it's really no surprise. Using Transifex, we're able to open up our translation efforts and collaborate directly with our community, allowing them to lead the changes which they want to see."

Companies including Atlassian, Coursera, Eventbrite, Ghost, KIXEYE, and Waze rely on Transifex to achieve a truly multilingual, global presence. For more information, or to get started on a localization deployment, please visit www.transifex.com.

About Transifex
Transifex is a Localization Automation Platform that helps marketers and developers publish digital content across multiple languages. Built for companies with agile development cycles, Transifex's cloud platform helps accelerate the delivery of content with a continuous localization workflow. Customers using Transifex can be assured that new content is always translated, and the latest translations are included with each release. This means faster time-to-market and a better experience for end users. Headquartered in the heart of Silicon Valley, Transifex is global and digital -- with engineers on two continents and customers in nearly 50 countries representing about 40,000 projects and over 320,000 users, localizing content in 150+ languages.

Image: Transifex crowdsourcing editor: displays content and provides a pane for community members to suggest translations and vote; automatically publishes translations with the most upvotes