SOURCE: Transpera


February 10, 2010 07:00 ET

Transpera Announces E*TRADE FINANCIAL as the Latest Customer of Its Mobile Video Advertising Services

SAN FRANCISCO, CA--(Marketwire - February 10, 2010) - Transpera, the largest mobile video delivery and ad network in North America, today announced E*TRADE FINANCIAL as the latest company to use Transpera to deliver its branding campaign across premium video brands within the Transpera content network.

The Kelsey Group reports an estimated 63.9 million mobile Internet users in the U.S., a growth of 16.7% over last year. Further, according to Nielsen Mobile, mobile video viewing has grown a significant 53% from last year, up to 15.7 million Americans, who watch 3 hours per month.

"Mobile is emerging as an essential tool for investors," said Nicholas A. Utton, Executive Vice President and Chief Marketing Officer, E*TRADE FINANCIAL. "Consequently, mobile has become an important vehicle for E*TRADE to connect with our key audience demographic."

Transpera offers rich, mobile ad units combining "Peek" pre-roll video with display banner placements and served through Transpera's Ad Platform (TAP™). "Peek" pre-rolls are 15-second mobile video ads, targeted based on content usage and demographics, and inserted server side in real-time to ensure rapid delivery with no lengthy rebuffering.

According to eMarketer Inc., U.S. mobile advertising is expected to approach $1.6 billion by 2013, up from an estimated $416 million this year. For brand advertisers, mobile video provides an effective and efficient means of connecting with on-the-go consumers, as well as having a genuine impact and influence on users. Transpera, together with digital marketing research company InsightExpress, has reported that avid mobile video users represent unduplicated reach to advertisers, reporting that 62% of these mobile video consumers use their mobile phone more than they use a computer to browse the Internet, vs. just 9% of the non-mobile video viewers.

Additionally, Transpera found double-digit lift in key metrics such as purchase intent and brand awareness resulting from brand campaigns utilizing the Transpera Ad Platform.

"We're thrilled to provide E*TRADE with a practical solution for their mobile video branding and advertising needs," said Frank Barbieri, CEO and founder of Transpera. "We look forward to seeing their campaign in action, and to E*TRADE's continued success within the mobile landscape. Welcome aboard."

About Transpera

Transpera is the largest mobile video delivery and ad network in North America, powering mobile video channels for premium video brands such as, CBS News, Discovery Communications, Fox Reality Channel,, MTV Networks, SHOWTIME®, Travel Channel, The Weather Channel and more. The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, First Round Capital, and Labrador Ventures. For more information, visit

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Contact Information