SOURCE: Usablenet

July 26, 2012 09:50 ET

Transport for London and Usablenet Help Mobile Travelers Navigate the London Olympics

Real-Time Updates and Alerts Help Users Find the Best Route to Reach Their Destination During the Upcoming Games

LONDON and NEW YORK, NY--(Marketwire - Jul 26, 2012) -  Transport for London (TfL) has partnered with mobile and multi-channel technology leader Usablenet to upgrade its mobile website with new features specifically designed to help consumers navigate the city of London during the upcoming Olympic games. The TfL mobile site provides users with all of the necessary information to understand how the Olympics will affect their journey and reach their destination on time.

To prepare for the large travel impact the Games will have on the city of London, as well as expected increase in mobile web traffic, Transport for London has improved its mobile site to be ready in time for the Olympics. The updated mobile site offers Olympic travelers everything they need to effectively navigate the city, including:

  • Olympic Specific Alerts that identify travel hotspots and routes impacted by Olympic travel
  • "Live Tube Departure Board" that leverages the smartphone's GPS and provides updates on lines and stations nearby as well as real-time train arrival and departure information
  • Tube Map linked to the homepage for a quick and easy way to access all train routes
  • Updated Journey Planner to help travelers find the best route to reach their destination including alternate routes by foot or bicycle.

"With the Olympics starting this week, the city of London is preparing for a massive increase in traffic on the street and Tube," said Nick Taylor, CEO of Usablenet. "Transport for London is committed to providing mobile users with the most up-to-date and relevant information on how to plan their Olympic travel, and we are excited to partner with them to help deliver a world-class mobile experience." 

Usablenet is a driving force behind mobile globally and its cloud-based technology platform powers the fastest and most consistent performing mobile travel sites in the world including, Best Western, Expedia, British Airways, Amtrak, and many more.

About Usablenet
Usablenet is a global technology leader for mobile and multichannel customer engagement. Usablenet's mobile technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms -- with minimal impact to the client's IT resources. Usablenet customers include ShopNBC, Amtrak, Tesco, Expedia, FedEx, Hilton, Marks & Spencer, British Airways, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at or on Twitter @Usablenet.

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