SOURCE: TransUnion

TransUnion

May 15, 2014 10:30 ET

TransUnion and Endo Networks Announce New Intercept Marketing Product, Embedding Gamification and Real-Time Decisioning

CHICAGO, IL--(Marketwired - May 15, 2014) - TransUnion and Endo Networks have partnered to develop DecisionEdge(SM) Intercept Marketing. This solution allows financial institutions to replace their "clipboard-based" acquisition strategy with touchscreen computers that embed gamification and automated acquisition techniques at venues such as branches, malls, sporting events, retail stores and airports, among other locations.

DecisionEdge Intercept Marketing employs behavioral science and the use of games and contests to improve consumer engagement by upwards of 800% over traditional practices, according to proprietary Endo Networks data. DecisionEdge Intercept Marketing enables real-time pre-screening, pre-qualification, decisioning and instant issuance to generate higher-value customer acquisition. Banks and other financial institutions can significantly increase both the quantity and the quality of new account acquisitions generated from their intercept marketing initiatives.

"For more than 10 years, TransUnion has been offering clients real-time decisioning that deploys risk, marketing and identity-management strategies for acquiring new customers and expanding existing relationships," said Craig LaChapelle, vice president of business development in TransUnion's financial services business unit. "Endo Networks provides an innovative way to extend this capability to face-to-face intercept marketing, creating a solution that is not only best in its class, but is unique in its field in terms of performance, reliability, flexibility, scalability and security."

Appropriate products for acquisition through DecisionEdge Intercept Marketing include credit cards, mortgages, investing, personal loans, online banking enrollment and smartphone app enrollment. DecisionEdge Intercept Marketing programs work within established acquisition "cost-per-account" models, with no capital investment required of the bank.

"The ability to extend TransUnion's decisioning capabilities into the intercept, in real-time greatly reduces the time we spend pitching new products to non-prospects," said Peter Day, president and founder of Endo Networks. "This results in more time to spend with good prospects, and it also keeps us from offering applications to consumers who will be declined, preventing an unnecessary negative brand experience."

DecisionEdge Intercept Marketing can be integrated into existing bank systems a lá carte or as a comprehensive solution. In most cases, DecisionEdge Intercept Marketing can be piloted in less than 6 weeks.

For more information, please contact Craig LaChapelle at clachap@transunion.com.

About TransUnion
As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help them manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in 33 countries around the world on five continents. www.transunion.com/business

About Endo Networks
Endo Networks is a pioneer and leader in sales force automation for retail and in-field intercept selling programs. Since 2000, Endo has been improving customer acquisition for clients across North America through digital gamification tactics and tablet computer and kiosk sales automation technology. www.endonetworks.com

Contact Information

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    Dave Blumberg
    TransUnion
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    Telephone 312 985 3059